Trade Show Lead Capture – Fast, Simple, and Fully Integrated
It can be quite the challenge to successfully collect leads and get them into your CRM during a busy trade show. With snapAddy VisitReport, you can collect leads on the go via the mobile app and refine them later in the central desktop dashboard. A solution that is efficient, precise, and seamlessly integrated with your CRM. Say goodbye to handwritten notes and benefit from a fully automated lead capture process.
From Lead Capture to Follow-Up: The Trade Show Journey
After months of preparation, the big day has finally arrived: the trade show begins. Your sales team collects dozens of promising leads, writes down contact details and conversation highlights on paper, hands out brochures and catalogues, and schedules follow-up meetings.
But once the team is back in the office, the real work begins: stacks of business cards and handwritten notes, often incomplete or illegible.
Manual lead entry eats up valuable time, and as a result, the follow-up doesn’t start until two weeks later. By then, the prospect may have already gone with a competitor – one who sent a quote right after the show.
Why a Digital Lead Capture Process at Trade Shows Is a Must
Trade shows offer valuable business opportunities – but manual lead capture can quickly slow down your sales team. Lost business cards, unreadable notes, and slow follow-up processes often mean missed opportunities.
With a lead capture app like snapAddy VisitReport, your trade show leads are collected and then recorded digitally and in a structured, intuitive way. Business cards and badges can be scanned in seconds, and all data is automatically synchronized with your CRM. Your sales team always has up-to-date information and can respond to prospects immediately – no delays, no errors, just more deals closed.
What Is a Trade Show Lead App... and Why Do You Need One?
A lead app is a digital solution to help you capture and manage your trade show leads more efficiently. Modern tools like VisitReport combine a mobile app to capture leads directly during the event with a desktop dashboard for review, follow-up, and reporting. We help you create a seamless process from the first business card scan all the way through to CRM integration. The app enables rapid data capture through business card, badge, or QR code scanning. The dashboard then synchronizes, validates, and prepares the data automatically for your CRM or marketing automation system.Streamline your workflow and maximize results: automated follow-ups, smart lead management, and seamless CRM integration save time, speed up processes, and boost conversion rates.
Digital Trade Show Lead Capture with snapAddy VisitReport
With VisitReport, you capture your trade show leads digitally – using the mobile app on site and the desktop dashboard for evaluation and follow-up. The flexible digital questionnaire adapts dynamically to the conversation flow, enabling fast and error-free data entry.
- No more manual typing: reduce errors and save time.
- CRM integration & data export: trade show leads go directly into your CRM.
- Fully customizable: tailor the lead capture process to your specific needs.
- Business card & badge scanning: scan business cards or badges right within the app to capture contact details automatically and match them with existing CRM records.
Mobile App & Desktop Dashboard: Two Interfaces – One Powerful Tool
With snapAddy VisitReport, you get a lead app for events and trade shows that seamlessly combines mobile lead capture with a centralized desktop dashboard. This allows you to digitize your trade show lead process, streamline post-event follow-up, and ensure maximum efficiency – from the event floor all the way to your CRM system.
Mobile App – Capture Leads at Trade Shows
- Digitally capture leads via business card, badge, or QR code scanning
- Record conversation notes and visit reports directly at your booth or during client meetings
- Works offline – data is automatically synchronized as soon as a connection is available
- Instant transfer to your CRM or dashboard for immediate follow-up and processing
Desktop Dashboard for Preparation and Reporting
- Configure questionnaires, conversation guides, and reports centrally
- Create a digital media library to optimally support your client conversations
- Review leads after the trade show and synchronize them with your CRM system
- Centralized analytics and reporting for sales and management
Key Features of the VisitReport Lead App
Capture leads digitally without detours: Collect leads faster, enter them directly into your CRM, and make them immediately ready-to-use for your sales team – so customers get answers and your revenue doesn’t have to wait.
Trade Show Follow-Up
With the snapAddy VisitReport lead app, you can automatically send follow-up emails immediately after a conversation, including attachments or suggested appointments. This allows you to respond faster to inquiries and stand out from the competition.
Appointment and Room Booking
Book meeting rooms and manage appointments directly in the app, including calendar views and team overviews. Automatic synchronization with existing systems prevents double bookings and keeps your schedule under control.
Capture Leads via Voice Recognition
With Voice AI, you can record leads easier than ever before by simply speaking into your phone. The software understands context and automatically assigns the information to the correct CRM fields. Contact details and conversation notes are structured and seamlessly added to the visit report.
No Typing Needed – Just Speak into Your Phone, Save, and Boost Sales
Want to capture all details immediately after a client meeting with your smartphone and get structured CRM data out of it? The AI voice assistant automatically fills all fields with the relevant information from your questionnaire. Voice AI also generates a clear summary: no details get lost, no tedious post-processing.
Axel Schmidt, Technical Content Creator at snapAddy, demonstrates Voice AI in action.
snapAddy VisitReport: Your All-in-One Tool for Trade Show Success
snapAddy VisitReport enables the digital and structured capture of all relevant information and contact data in one central location. Even during the trade show conversation, you can tailor your approach to each customer or prospect and schedule follow-ups.
Studies show that fast response times significantly increase your chances of closing deals. While competitors are still busy with post-event processing, you could already have secured a deal!
Is Investing in VisitReport really worth it?
With snapAddy VisitReport, companies save an average of 50% of the time they previously spent manually capturing leads at trade shows.
Our ISO 27001-certified IT security management ensures top-tier data protection. Even companies with the strictest compliance requirements can rely on internationally recognized security measures – for complete transparency and lasting trust.
> Learn more about our IT security
Here are Your Next Steps with snapAddy VisitReport
Getting started is easy: from setting up your templates to CRM integration – everything you need for a smooth transition to digital lead capture at trade shows.
Create your digital trade show templates in the dashboard
Install the snapAddy VisitReport app and create your first visit report
Synchronize snapAddy VisitReport with your CRM system
Contact our sales team to discuss specific use cases, such as custom CRM fields, to ensure that exports include all relevant information
Schedule a meeting with your IT security and data protection team to ensure GDPR-compliant setup
Select the package that best fits your company’s requirements
Organize training sessions tailored to your team and company for fast onboarding and adoption
Use snapAddy VisitReport at your next trade show – leave paper and pen at home!
Frequently Asked Questions
Find helpful answers here.
Any questions left? Schedule a free meeting
Find helpful answers here.
Any questions left? Schedule a free meeting
By using a mobile lead app like snapAddy VisitReport – for example, via business card scans, badge scans, or manual entry. The app also allows you to synchronize the data directly with your CRM system and assign leads accordingly. Captured information is automatically validated, enriched, and ready for follow-up.
Leads can be generated through trade shows, webinars, social media, content marketing, or targeted advertising campaigns. The lead capture app on your tablet or smartphone helps you collect these leads efficiently and transfer them directly into your CRM. In the desktop dashboard, you can then set up automated follow-ups and reporting, ensuring prospects are quickly qualified and integrated into your sales process.
B2B leads come from many sources – from trade shows and networking events to targeted inbound campaigns, account-based marketing (ABM), and lead scoring initiatives. With VisitReport, you can capture and manage those leads seamlessly through two powerful components:
Mobile App: Capture leads instantly at your booth or on the go
Desktop Dashboard: Sync with your CRM, create digital lead forms, and manage personalized follow-ups
Your data deserves the highest level of protection. snapAddy VisitReport processes all information in strict compliance with the GDPR and stores it exclusively on German servers. Backed by ISO 27001-certified IT security, we guarantee the utmost data protection and transparency. Learn more in our Privacy & Security Hub.
- Time savings: No manual transfer of handwritten notes – data is captured directly via smartphone or tablet and automatically synchronized with your CRM
- Error reduction: Automatic data capture minimizes transfer errors and improves data quality
- Faster follow-up: Leads are saved immediately and can be processed in the dashboard with just a few clicks
- Automated follow-ups: Thank-you emails and offers can be sent immediately after the conversation
- Environmentally friendly: No paper forms or printed templates required
Yes. With the snapAddy VisitReport app, captured leads can be shared with your sales team instantly. Real-time synchronization makes contact data immediately available in your CRM for follow-ups and meeting scheduling. You can also export data as Excel or CSV files and share it via email or cloud services.
Leads can be seamlessly integrated into your CRM and marketing automation systems, enabling smooth, end-to-end processing:
Automatic CRM synchronization: Instantly import leads into platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
Marketing automation: Route captured leads directly into tools like Marketo, Pardot, or Evalanche for targeted campaign management.
Lead scoring & segmentation: Automatically qualify and rank leads based on relevance to enable precise, timely follow-up by your sales team.
Follow-up automation: Send thank-you emails and personalized offers directly from the app — ensuring structured, efficient lead nurturing and faster customer acquisition.
snapAddy VisitReport works across all major devices and platforms. The app is available for iOS (iPhone, iPad), Android, and Windows 10, and integrates seamlessly with the desktop dashboard.
Mobile App (Tablet & Smartphone)
Ideal for trade shows, field visits, and client meetings
Capture leads in seconds via business card, badge, or QR code scan
Record conversation notes and visit reports directly in the app
Works offline – all data is automatically synchronized once a connection is available
Desktop Dashboard (Browser)
Preparation: Create questionnaires, visit report templates, and custom forms
Post-processing: Review leads, enrich data, and transfer them to your CRM
Central CRM synchronization: Compatible with Salesforce, HubSpot, and Microsoft Dynamics
Reporting: Access analytics for sales and management, with automated follow-up options
Yes. snapAddy VisitReport connects seamlessly with a wide range of badge systems, allowing you to capture not only business cards but also trade show and event badges. You can find a list of supported badge providers here.