Leads at trade shows: A long process from capture to follow up
Let's say that, after months of preparation, the time has finally come: the trade show! The marketing team was busy designing a booth, creating brochures, printing lead forms, booking hotels, and advertising. On the other hand, the sales team heads to the trade show with great expectation.
Success is not long in coming: The booth fills up and the sales team successfully generates numerous leads. The team carefully writes down contact data and meeting details on paper, distributes brochures and catalogs, and arranges follow-up appointments. Sounds promising, right?
After a successful week at the trade show, all the colleagues are back in the office. What do they have in their luggage? Piles of forms, business cards, and many other handwritten notes. The marketing team immediately gets down to work... If only there weren't so many business cards and unreadable sheets of paper.
After the tedious data entry, the sales team can finally follow up with the leads (two weeks later). In the meantime, the potential customer has already placed an order with the competitor who sent him the requested information and the offer directly after the trade show.
Why start digitizing your trade show activities?
Digital lead capture
With a lead capture app, you can record trade show contacts without using the usual paper sheet. Instead, you can use a digital questionnaire that dynamically adapts to the course of the meeting. As a result, you save valuable working time, since information recorded on paper no longer has to be entered manually.
Trade show follow-up
Thanks to the app, you can respond to inquiries immediately after the meeting and send follow-up emails with more information, multimedia files, or an appointment request. This streamlines the follow-up processes and reduces the effort required afterward.
Reservation of meeting rooms
Managing your appointments is easy - with snapADDY VisitReport you can create meetings and book the necessary conference rooms or equipment. You can view your own meetings as well as those of your colleagues in the well-structured calendar view.
Digital lead capture with snapADDY VisitReport
With the snapADDY VisitReport app, you scan business cards or badges, select CRM inventory data, or transfer contact data from LinkedIn. You can easily export all captured data to Excel, your CRM system, or your marketing automation.
Is it worth investing in snapADDY VisitReport?
Next steps with snapADDY VisitReport
Create a digital template for trade shows in the dashboard
Install the snapADDY VisitReport app and creating the first visit report
Connect snapADDY VisitReport to CRM system
Contact our sales team to clarify possible special cases, such as customized CRM fields, so that the export to your CRM system works correctly.
We schedule an appointment with your IT security and data protection representatives to ensure that we can get started in compliance with the GDPR.
You buy the package that best suits your company.
We arrange a kick-off meeting with your key users and organize individual training sessions to quickly implement the software in your company.
You use snapADDY VisitReport at the next trade show and leave pen and paper at home!
Do you have any questions or want to create a rollout plan with us?
Feel free to contact our team:Contact Sales Team