SCHUNK reduces manual effort and data silos at trade shows with snapAddy
SCHUNK saves 66 hours of manual work per trade show day with VisitReport. Thanks to DataQuality, CRM and marketing automation are now fully synchronised.
Time-consuming post-processing and data silos are now a thing of the past. Read on to find out how this was achieved.
Manual trade show post-processing and data silos.
In the past, SCHUNK required a large team to handle trade shows. Contacts and notes were recorded manually, and follow-ups were often delayed by days. The process was further complicated by data silos: the SAP Sales Cloud CRM system and the Evalanche marketing automation system were not synchronized, resulting in unproductive marketing activities and lost leads.
SCHUNK SE & Co. KG.
With 9 plants, 34 branches, and a presence in 50 countries, SCHUNK is a global leader in clamping, gripping, and automation technology. Over 3,700 employees develop components, applications, and services for state-of-the-art manufacturing equipment and robot systems. The slogan “Hand in Hand for Tomorrow” stands for a pioneering spirit and a commitment to customer focus. Since 2023, SCHUNK has been optimizing its marketing and sales activities in collaboration with snapAddy.
Industry: Mechanical engineering
Company size: > 3,700 employees
Headquarters: Germany
CRM system: SAP Sales Cloud
Marketing automation: Evalanche
snapAddy
Products in use: VisitReport, DataQuality, BusinessCards
How SCHUNK utilizes snapAddy products.
Since 2025, SCHUNK has been relying on all three snapAddy products, thereby ensuring consistent data quality: from collection and enrichment to sharing.
BusinessCards
With BusinessCards, SCHUNK ensures a consistent external image thanks to centrally managed digital business cards. When on the go, the app also serves as a business card scanner, allowing the captured contact data to be transferred directly to SAP Sales Cloud.
VisitReport
SCHUNK uses VisitReport at trade shows. Leads and meeting notes are recorded digitally in no time, replacing the need for manual follow-up work. This has become a firmly established standard and is now indispensable.
DataQuality
SCHUNK uses DataQuality to improve the data quality of contacts and new leads in SAP Sales Cloud. Contact and address data from email signatures is automatically transferred to the CRM via collective mailboxes. At the same time, DataQuality serves as middleware between SAP Sales Cloud and Evalanche to eliminate data silos.
DataQuality als Middleware.
Where data silos and a lack of synchronization once existed, snapAddy now serves as middleware, connecting Evalanche (marketing automation) and SAP Sales Cloud (CRM system) at SCHUNK.
DataQuality ensures automatic data synchronization without the need for the systems to be directly linked.
The result: a uniform database and a smooth flow of information between marketing and sales – with snapAddy as the connecting element.
More about middleware and data synchronisation
SCHUNK's success story with snapAddy.
From the first meeting to a solid and forward-looking business relationship.
2021: First contact.
At the SCHUNK customer conference, snapAddy presented the VisitReport product to 120 sales representatives and was immediately convincing.
2022: Introduction of VisitReport national.
VisitReport is being used for the first time at the Automatica trade show in Germany. It has received high levels of user acceptance from the outset.
2023: International use of VisitReport.
SCHUNK uses VisitReport at leading international trade shows in Austria, Switzerland, France, and Italy.
2024: Use cases and feasibility test for DataQuality.
After the introduction of VisitReport, SCHUNK looked at potential use cases and the internal feasibility of DataQuality.
2025: VisitReport, DataQuality and BusinessCards in use.
Within three years, SCHUNK successfully introduced all three snapAddy products. Manual follow-up work at trade shows is no longer necessary, and data synchronisation and quality have improved.
Future: Realizing full potential.
In the future, VisitReport will also be used in the field, with Voice AI playing a role as well. Use cases will be exploited and new ideas developed together with snapAddy.
SCHUNK reduces its trade show expenses by 66 hours per day with VisitReport.
A downward trend that is positive: since SCHUNK started using VisitReport, the capacity required at trade shows has fallen dramatically. Instead of 17 people working 4 hours per day, only 2 people working 1 hour per day are now needed. This has reduced the time required from 68 hours to just 2 hours. Thanks to digital lead capture directly on site, tedious follow-up work and manual data entry are now a thing of the past.
A partnership that delivers.
Many satisfied voices - both at SCHUNK and at snapAddy.
The snapAddy product world.
Here you will find an overview of our products.
DataQuality
DataQuality helps you to capture and supplement contact information, making intelligent suggestions to keep your CRM up to date automatically.
More information
VisitReport
With VisitReport, you can create digital reports about your sales conversations using customized questionnaires at trade shows and in the field.
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BusinessCards
Scan business cards on the go with the world's best contact recognition. You can export captured contact data directly to your CRM system.
More information
Write your own success story.
The advantages of the snapAddy products are obvious, but VisitReport, DataQuality, and BusinessCards reach their full potential when integrated into your system.
Schedule an appointment now and tell us about your challenges. We will find a solution for you.