Since implementing VisitReport, SCHUNK saves 66 hours of manual work each day during trade show season. Thanks to DataQuality, their CRM and marketing automation tool are now finally fully synchronized.
Time-consuming follow-ups and data gaps are now a thing of the past. Find out here how SCHUNK made it happen.
In the past, SCHUNK required a lot of human resources to manage post-event follow-up: contacts and notes were captured manually, and follow-up often took many days. At the same time, data gaps complicated the process even further: their CRM system, SAP Sales Cloud, and marketing automation tool, Evalanche, were not in sync. Many marketing efforts amounted to nothing, and leads were lost and never picked up again.
With 9 plants and 34 subsidiaries in more than 50 countries around the world, SCHUNK ensures a strong market presence as a leader in toolholding and workholding, gripping technology, and automation technology. More than 3,700 employees contribute to the development of high-tech components as well as intelligent complete solutions for robotic systems and a wide range of production and automation processes. Their claim, “Hand in Hand for tomorrow,” highlights their pioneering spirit and personal commitment to their customers. Since 2023, SCHUNK has been optimizing its marketing and sales processes together with snapAddy.
Industry: Mechanical engineering
Company size: > 3,700 employees
Headquarters: Germany
CRM system: SAP Sales Cloud
Marketing automation: Evalanche
snapAddy
Products in use: VisitReport, DataQuality, BusinessCards
Since 2025, SCHUNK has been relying on all three snapAddy products, ensuring consistent, high-quality data from the initial capture of new contact information to its enrichment and all the way through to sharing.
With BusinessCards, SCHUNK ensures a consistent and professional appearance thanks to a centrally managed, fully digital business cards. On the go, the app also functions as a business card scanner, ensuring that any new contact information goes straight into SAP Sales Cloud.
VisitReport is SCHUNK’s weapon of choice for everything related to trade shows and events. New leads and notes taken during conversations are digitally saved within seconds, completely eliminating the need for manual follow-up — a standard and process that has become an invaluable, fully established asset for the company.
With DataQuality, SCHUNK has significantly increased the quality of its contact data, including new leads in SAP Sales Cloud. All relevant contact information is pulled directly from email signatures in shared mailboxes and automatically transferred to the CRM system — fully automated and error-free. Additionally, DataQuality functions as middleware between SAP Sales Cloud and Evalanche to prevent any potential data silos.
Where there once were data silos and missing synchronization, snapAddy now operates as a middleware solution for SCHUNK, connecting Evalanche (the marketing automation tool) and SAP Sales Cloud (the CRM system).
At the same time, DataQuality ensures fully automated data synchronization, eliminating the need for a direct connection between the two systems.
The result: a consistent database and a seamless flow of information between sales and marketing — with snapAddy as the glue that holds it all together.
From the first introduction to an established and inspiring business partnership.
During one of SCHUNK’s customer events, snapAddy gave a live demonstration of its product, VisitReport, in front of 120 sales reps...and SCHUNK was impressed right away.
VisitReport springs into action at the automatica trade show in Germany for the first time. Right from the start, acceptance of the tool is high.
SCHUNK uses VisitReport at leading international trade shows in Austria, Switzerland, France, and Italy.
After successfully having implemented VisitReport, SCHUNK now considers potential use cases and the company-wide feasibility of DataQuality.
Within three years, SCHUNK has successfully introduced and implemented all three snapAddy products. Gone are the days of manual follow-up after a trade show, while data quality and synchronization steadily improve.
In the near future, SCHUNK plans to use VisitReport for external sales and customer visits, where Voice AI will also play an important role. Use cases and all possibilities will be exhausted, and new ideas are being fleshed out in collaboration with snapAddy.
A downward trend that is positive: Since SCHUNK implemented VisitReport, the resources required during trade shows have drastically decreased. Instead of 17 people working 4 hours a day each, SCHUNK now only needs 2 people working 1 hour a day each—68 hours reduced to just 2. Tedious and error-prone follow-up, as well as manual data entry, are now a thing of the past, all thanks to digital lead capture directly at the trade show.
A partnership that speaks for itself. Many satisfied voices, both at SCHUNK and snapAddy.
Here you will find an overview of our products.
DataQuality helps you to capture and supplement contact information, making intelligent suggestions to keep your CRM up to date automatically.
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With VisitReport, you can create digital reports about your sales conversations using customized questionnaires at trade shows and in the field.
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Scan business cards on the go with the world's best contact recognition. You can export captured contact data directly to your CRM system.
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The advantages of the snapAddy products are obvious, but VisitReport, DataQuality, and BusinessCards reach their full potential when integrated into your system.
Schedule an appointment now and tell us about your challenges. We will find a solution for you.