Improve Data Quality: Automatically Keep Your CRM System Up-To-Date.
Manage customer data and increase your sales.
70% of the data in a CRM system becomes obsolete within a year and results in sales losses of up to 25%. Frightening, isn't it? Yet CRM data maintenance could be so easy - especially with the support of snapAddy.
Our intelligent software solutions and experienced in-house specialists support you on your way to high CRM data quality.
Artificial intelligence, automation and individualization are the key to success. This allows you to maintain your marketing and sales data with minimal effort and maximum quality for you.
Why high data quality in your CRM is so important.
Correct contact data is the basis for all sales activities, processes and data-based decisions. High data quality ensures that companies can manage their customer relationships effectively and efficiently.
Data quality describes how correct, complete, consistent, up-to-date and relevant the data stored in a CRM is. However, the most important thing when assessing data quality is whether it meets the requirements and purpose of your company. If you want to measure your data quality, you should therefore take a closer look at your data as well as your areas of application and processes.
Data quality challenges in your CRM.
"Until I find my way around": Employees are unsure how to use the CRM system
"I don't have time for that": Data is not entered at all or is entered incorrectly due to a lack of time
"Not my job": No one feels responsible for the quality of the data
"Many cooks spoil the broth": The larger the team, the greater the risk of data gaps, duplicates or typing errors
The consequences of poor data quality.
Poor data quality leads to the wrong or unreachable contacts being approached, causing marketing automation & sales processes to fail. On the one hand, this leads to frustration within the team, but also to dwindling trust from potential customers.
All of this results in a loss of sales.
Do you have poor data quality in your CRM system?
Presumably yes, otherwise you wouldn't be here. But when does it become "poor data quality" and when should you really do something about it?
If the data quality criteria below apply to you, then you should look into a CRM data quality solution sooner rather than later.
Data gaps, such as missing phone numbers or company names
Outdated or incorrect contact data, such as email addresses
Duplicates with different spellings and information
Inconsistent formatting, for example with telephone numbers or dates
Manual input errors such as typos and transposed numbers, resulting in contacts that cannot be addressed
High bounce rate for email marketing and contacting contacts
Lack of updating of inventory data due to lack of time in day-to-day operations
How to clean up your data chaos.
All data maintenance processes and measures can be summarized under the term data quality management. This includes the following data maintenance measures:
Entering contact data digitally instead of maintaining it manually
Automatic CRM updates instead of retrieving outdated data
Avoid duplicates instead of creating duplicate data records
Define standardized formatting instead of creating inconsistent contact data in the CRM system
Enrich CRM data automatically instead of struggling with data gaps
Clean up the CRM system instead of getting bogged down in data chaos
How does data quality management work with snapAddy.
Depending on the extent of your data chaos, we recommend that you first clean up your CRM system before investing in long-term data quality.
Certified IT Security.
Our robust and efficient IT security management is ISO 27001-certified and offers you the highest level of data security. This guarantees even companies with the strictest compliance requirements that their data is protected in accordance with international security standards - for maximum transparency and trust.
How snapAddy improves your data quality.
Increase your CRM data quality with snapAddy and benefit from these features.
Individual workflows.
With the help of individual workflows, you can determine which data should be processed automatically in your CRM system. This frees you from manual CRM data maintenance.
Automatic data updates.
With the right workflows, you can ensure that you always have complete and up-to-date contact data in your CRM system. These take the work off your hands in the background.
Duplicate checks.
Thanks to the integrated duplicate check, you no longer have any duplicate data records. Existing duplicates are detected and signaled using a traffic light system.
Uniform formatting.
Define standards for uniform data collection, e.g. with a telephone number preset. This keeps your database consistent in the long term.
Timestamp.
All your contact details will automatically receive a time stamp as soon as they have been checked or updated again. This gives you a clear indication of how up-to-date each CRM contact is.
CRM health score.
The CRM Health Score shows you at a glance how fit your data really is - measured in terms of freshness, contactability and address quality. You know immediately where there is a need for action.
CRM Integrations for Consistent Data.
Our solutions connect seamlessly with all major CRM systems. The snapAddy API also supports custom integrations for any CRM not covered out of the box. The result: all your customer data in one place — accurate, complete, consistent, and up to date.
Mapping for Smooth CRM Integration.
Before you start using our solutions, our product experts handle the initial mapping setup. snapAddy's custom CRM mapping ensures that every data point captured is automatically assigned to the correct, user-defined fields in your CRM system.
Here's how you can benefit from elevated data quality.
Is an investment actually worth it? 100% yes!
Sales and Marketing? In perfect sync.
No missed opportunities due to incorrect contacts
Precise target group approach
Smooth workflows
Your customers? Satisfied.
Personalized communication
Error-free processing of requests
Trust
Decisions? Well-founded.
Reliable database
Planning security
Precise target group analysis
Turnover? Rising.
- More contracts concluded
- No loss of potential customers due to incorrect leads
Time and Costs? Saved.
Time savings, as manual CRM data maintenance is no longer necessary
No bad investments in the wrong leads
Cost reduction
Market Position? Stable.
- Improved competitiveness
- Stronger market position through data-driven decisions
Proven solution. Real results.
Over 4,000 customers already trust us — read their success stories here.
Got questions? We've got answers?
We're also happy to address any specific questions you may have. Schedule an appointment to get to know us better.