Lead capture at trade shows – we show you the most efficient way with LinkedIn

Printed business cards are a common sight at trade fairs. However, digitization has opened up other possibilities for recording contacts. With trade show lead apps, you can not only scan business cards or badges but also take the contact data from LinkedIn and process it directly into the digital visit report.

Business cards are THE way for trade show visitors to share their contact data. Often after the meeting, booth staff staple them to the handwritten contact forms. After a successful week at the trade show, exhibitors keep piles of business cards, contact forms, and paper notes in their luggage.

This kind of lead capture is tedious and has a decisive time disadvantage: the back-office or sales staff must type in all the data and contact information collected. Costing valuable working time. The result is often a delay in follow-up and even a lost business chance...

Paper chaos: Does this remind you of your last trade show?

Digital contact data capture using a trade show lead app

Many trade show attendees still prefer to use classic business cards or receive a trade show badge directly on site. To avoid having to enter contact data manually, you can streamline the process by using a trade show lead app. In a matter of seconds, business cards, badges, and vCards can be processed in the digital visit report. In this way, you can dispense with the printed contact form and save valuable time at the trade fair and in post-processing in the office. Thanks to the optimized lead management process, you can also reach your contacts more quickly after the trade fair.

The easiest way to capture contacts: LinkedIn

What if your visitor at the trade show booth doesn't have a business card or badge? No problem, by using a trade show lead app, you can transfer the data directly from LinkedIn. When creating a digital visit report, you can search for the first and last name directly in the app and receive the corresponding contact data suggestion. With a single click, you can see a preview of all available information, such as first and last name, email address, and LinkedIn profile link. In this way, you can easily network with your contact person and ensure a positive customer experience at your trade show booth.

With snapADDY VisitReport you have all the possibilities: Scan business cards and badges and transfer contact data from LinkedIn. You can also correct or add missing information with LinkedIn after having scanned the badge. When transferring contact data from the LinkedIn profile, the company name and size will also be automatically transferred to the visit report. In this short video, you can see how easy it is.

The recorded information is exported in a structured and complete way to your CRM or marketing automation system.

With the trade show lead app, you save valuable work time through process automation and can respond more quickly to customer inquiries. Prepare now for your next trade show and test the snapADDY VisitReport app for free.