snapADDY Blog - Tips & Tricks for Marketing & Sales

An expensive CRM system, but nobody uses it? – How to increase user acceptance

Regardless of the cost, a CRM system represents a decisive factor for the success of a company, being the central database. Even if the system has been fully implemented in the company's processes, it often fails due to lack of use. Therefore, we decided to get to the bottom of this problem and give you useful tips on how to increase user acceptance of the CRM system in your company.

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Marketing Automation – the next tool to be introduced without success or to bring real added value?

Marketing automation promotes efficiency and the huge time savings they bring to marketing and sales. But is it a must-have, is it just another tool implemented into processes without delivering results or does it add value for your company? We reveal whether the hype is justified and what prerequisites are involved in using automation.

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Where does the crocodile logo come from?

What's behind our crocodile logo? Often, many of our customers or curious people ask us this question when they see us around with our snapADDY t-shirt. Our crocodile logo makes snapADDY stand out from other B2B IT companies with its eye-catching t-shirts and bags. Where did the idea for the eye-catching logo come from?

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Testing Software Solutions for Extracting Contact Data from Email Signatures

The range of software solutions and other tools for the digital capture of contact data in email signatures is constantly growing, which makes it difficult to choose the right one. Furthermore, the recognition quality of the individual parsers – often the most important selection criterion – varies considerably and can only be determined by time-consuming, manual tests.

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Marketing Automation and Lead App – an unbeatable duo for efficient lead management at trade shows

Digitalization and marketing automation – today, they are a must for every company. Instead of implementing them piecemeal, we should think about introducing them into comprehensive processes. For example, at trade fairs, – one of the most important marketing tools of a company – not only the image and customer relations are improved, but also the success of lead generation is measured. And how can you efficiently capture and process leads with intelligent tools to make them become customers as quickly as possible?

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Sales through CRM – processes that make your working life easier

Everyone knows the dilemma: sales agents refuse to rely on CRM. Even though it is a customer relationship management tool that can be crucial for the company's success. We show you the advantages of using CRM efficiently and how you can exploit them directly in your company.

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Construction and building machinery industries go digital – switching from analog to digital lead capture

Digitalization is a topic that continues to be the talk of the town. The needs and advantages of digital processes are obvious: focus on process simplification, efficiency, and flexibility – to name a few. However, high investments at the beginning of digital processes are often accompanied by doubts about their usefulness. Therefore, in a sector characterized for being tangible, such as construction and machinery, it is common to ask whether switching from analog lead capture to digital is useful.

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Lead capture at trade shows – we show you the most efficient way with LinkedIn

Who hasn't experienced it: trade show forms and visit reports are filled out with pen and paper. Incorrect and incomplete forms, long processing times and delayed follow-ups are often the result.

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How The Change Works: From Analog Trade Show Sheets to Digital Lead Capture

Who hasn't experienced it? Trade show forms and visit reports are filled out with pen and paper. Incorrect and incomplete forms, long processing times and delayed follow-ups are often the result.

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Digital Lead Capture in Corporations

Corporations and large companies regularly attend trade fairs to meet existing and potential customers in person and to expose their products and services. Currently, many of these companies still use pen and paper to record their trade show leads. However, the willingness to switch from analog to the digital capture of leads is growing steadily.

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Highlights of our Winter SALE

Social Selling is currently a key element in the business world. It is practically impossible to miss it on the LinkedIn business platform since the target audience or potential decision-makers can be easily identified and contacted. For this reason, many companies have included Social Selling in their business processes. In an interview, Social Selling expert Zoran Katic gives us some tips on how to further exploit the potential of the business social network. We summarize the highlights of the Livestream for you. You can find the full video (subtitled) on LinkedIn and our YouTube channel.

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Social Selling Expert: Interview with Zoran Katic

Eighteen years ago, Zoran Katic started his sales career with classic cold calling. Today, as owner and managing director of Pluspulso GmbH, he still focuses on acquiring new B2B customers, but his strategy has changed. Instead of using "push marketing" to make cold calls, he now prefers "pull marketing." Katic combines new communication channels like LinkedIn with the personal relationship-building of traditional sales. In this expert interview with snapADDY CEO Jochen Seelig, he shares with us how he implements these strategies for his company and what he recommends to his customers.

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Badge Scan at the Hannover Messe: Capture your trade fair leads digitally now

Many exhibitors and trade fair attendees are looking forward to the next Hannover Messe, but they will have to wait a little longer: Due to the pandemic, the trade fair for industrial transformation had to be postponed and will not take place in April as planned, but from May 30 to June 2. However, exhibitor preparations are already in full swing and the hype on websites is already buzzing.

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B2B lead generation – sources and process design for long-term success

I am responsible for lead generation at snapADDY GmbH. My daily work revolves around determining together with my team the sources for acquiring suitable leads and preparing them for our sales department. In addition, we design the lead generation and lead processing workflow in such a way that there are no unnecessary unforeseen issues. When we use the term "lead," we distinguish between companies that are potential customers and contact persons. For us, one always includes the other, and of course, several contacts in the same company can be good leads.

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Social Selling – Tips on how to use LinkedIn for customer acquisition

At snapADDY, we encourage our employees to be as active as possible on LinkedIn. The potential of the platform is too great not to take advantage of it. To use it, we take our employees by the hand but without giving them specific restrictive guidelines. Here are a few examples from our experience that we hope will help you make the most of LinkedIn for customer acquisition in your company.

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Five tips for effective organization of sales meetings

Many business areas thrive on exchange. At snapADDY, for example, several employees are often involved in the development of new product features. The individual work plans have to fit together perfectly. That is why it is essential to know the position of each colleague. Meanwhile, sales representatives manage very well on their own, as they support the customer without depending on the work performance of other colleagues. As a result, internal sales meetings are often seen as a waste of time and a necessary evil – at best.

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Machine Learning Techniques: Sentence Embedding and Other Weighting Strategies

In our latest medium.com blog post, our Data Scientist Jan Paulus uses code examples to illustrate how to use the machine learning concept of sentence embeddings and what kind of weighting strategies can be used.

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Is the classic paper contact form filled out in pencil no longer useful? We say YES to digital lead capture!

We are not the only ones who think so: Leonhard Kemnitzer, expert marketing manager at Baumüller Nürnberg GmbH in Germany, provides a good example of this in an article on marconomy.de (a specialized portal for B2B marketing, communication, and sales). The expert describes in detail the advantages of digital lead capture tools and gives some tips for the selection and implementation process of such apps in the company.

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Highlights of our Fall SALE

More and more companies are rethinking how to improve their analog processes. Digitalization has long been present in many areas, but there is still a long way to go when it comes to lead capture at trade shows. However, for many companies, a trade fair is THE event of the business year. This is where it is possible to make new contacts and maintain old business relationships. Therefore, during our Fall SALE on September 29, 2021, we took an in-depth look at the topic of digital lead acquisition and showed how modern lead management really works for our customer Hannes Gottwald from voestalpine Stahl GmbH. In this blog post, we have summarized the highlights of our event for you. You can find the complete video on our YouTube channel.

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Trade fair lead capture at voestalpine: Interview with Hannes Gottwald

Our interviewee, Hannes Gottwald, has been working at voestalpine Stahl GmbH in Linz (Austria) for more than 12 years. For the last five years, Mr. Gottwald has been in charge of event management and promotion, which means he is also responsible for the company's trade fairs and customer events.

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