snapADDY Blog - Tips & Tricks for Marketing & Sales

Trade shows are a key component of sales and marketing strategies for many companies. The preparation involves significant effort and planning, all with a clear objective: customer retention and lead generation. Seamless lead capture and timely follow-up on the collected trade show leads are crucial for transforming contacts into long-term business relationships. This raises an important question for many companies: Should they use the mobile app of their existing CRM system, or opt for a specialized lead app like snapADDY VisitReport? In this article, we compare both options and explain why a dedicated lead app is the superior choice for efficient lead capture at trade shows.

Trade show attendance, five conversations in an hour – and then what? Filling out contact forms, sorting conversation notes, and transferring data into the CRM. What if you could simply speak all of that – and a smart speech recognition technology automatically turns your words into structured datasets?

The big version jump is already announced: With the update from version 2 to 3, snapADDY VisitReport gets important new features that make lead capture even more efficient.

Choosing a business card scanner is not easy. In addition to the different functions and the different user interfaces, the recognition quality of the scanned business cards is the essential criterion for the purchase decision if you want to reduce manual typing to a minimum. Therefore, we have tested five popular business card scanners in a complex test procedure.

The digital business card is becoming increasingly popular and seems to be indispensable. But what is so special about it and what are its advantages over the old familiar physical business card?

A powerful field sales team is an indispensable part of a successful sales process. The ability to visit customers on-site and provide personalized consultations establishes a personal connection and builds trust in the company and its products. However, to fully leverage the potential of field sales, intelligent sales software is needed to assist sales representatives in optimizing their customer relationships and increasing revenue. Such software is snapADDY VisitReport.

In today's digital age, data is one of a company's most valuable assets. They form the foundation for business intelligence, customer retention, marketing strategies, and much more. But what happens when this data is incomplete or fragmented? This is where the concept of data enrichment comes into play.

Events and trade fairs are a major cost factor, but they also always bring added value - right? In times of inflation, expenses in all areas are being questioned more than ever. However, whether attending an event was worth it can only be proven with appropriate reporting. In this blog post, we will give you tips on how to successfully implement trade fair controlling in your company.

Trade shows are the perfect opportunity to acquire potential customers and create business relationships. But what happens to all the contacts acquired at a trade show? What's the best way to turn these contacts into valuable leads?