MQL funnel to increase lead quality and conversion rate
Converting prospects into paying customers a critical step in the success of a business. A proven way to make this transition smooth is to create a Marketing Qualified Lead (MQL) funnel. This blog article will walk you through step-by-step how to create an MQL funnel that targets prospects through targeted email marketing campaigns and converts them into Sales Qualified Leads (SQLs).
- Blog Post
- Philipp Donnert
Successful lead generation in employer branding
Employer branding is not only about finding qualified employees, but also about presenting oneself as an attractive employer in order to attract the best talent. Lead generation plays a decisive role in this. But how do you use it in a targeted way?
- Blog Post
- Philipp Donnert
Smarketing – The Collaboration of Marketing & Sales
A better understanding of customer needs, more effective lead generation and efficient use of resources are definitely benefits of marketing & sales working together. But what other benefits does smarketing bring?
- Blog Post
- Philipp Donnert
Higher data quality through data cleansing
Old or incorrect data sets are unfortunately standard in many companies. This results in lost opportunities and wrong decisions. Data Cleansing addresses the problem.
- Blog Post
- René Pfeifer
Digital business card: Why it is indispensable in today's world
The digital business card is becoming increasingly popular and seems to be indispensable. But what is so special about it and what are its advantages over the old familiar physical business card?
- Blog Post
- René Pfeifer
Business Card Scanning API - Alternative for ABBYY Cloud OCR SDK
In 2024, ABBYY will retire its CLOUD OCR SDK service. snapADDY provides a more accurate alternative in the form of a machine-readable character recognition (OCR) API for digital business card capture.
- Blog Post
- Birte Schwab
Field Sales Software: Successful Customer Management with snapADDY VisitReport
A powerful field sales team is an indispensable part of a successful sales process. The ability to visit customers on-site and provide personalized consultations establishes a personal connection and builds trust in the company and its products. However, to fully leverage the potential of field sales, intelligent sales software is needed to assist sales representatives in optimizing their customer relationships and increasing revenue. Such software is snapADDY VisitReport.
- Blog Post
- Philipp Donnert
Better than ever: Increasing recognition quality at snapADDY
In the world of data-driven solutions, progress and innovation are critical. At snapADDY, we are constantly looking for ways to improve our products and solutions accordingly. Because we know you count on our products to make your work more efficient and productive.
- Blog Post
- Gergő Szabó
Data Enrichment: A Key to Improving Data Quality and Business Intelligence
In today's digital age, data is one of a company's most valuable assets. They form the foundation for business intelligence, customer retention, marketing strategies, and much more. But what happens when this data is incomplete or fragmented? This is where the concept of data enrichment comes into play.
- Blog Post
- Philipp Donnert
Free Digital Business Card in snapADDY CardScanner
In today's digital age, exchanging contact information quickly and conveniently has become essential. While traditional paper business cards still hold their value, many individuals are seeking practical solutions to share their details digitally. This is where the snapADDY CardScanner comes into play, providing a free digital business card option.
- Blog Post
- Jochen Seelig
Trade Fair Controlling – How do I evaluate the performance of my trade fairs?
Events and trade fairs are a major cost factor, but they also always bring added value - right? In times of inflation, expenses in all areas are being questioned more than ever. However, whether attending an event was worth it can only be proven with appropriate reporting. In this blog post, we will give you tips on how to successfully implement trade fair controlling in your company.
- Blog Post
- Carina Hoßfeld
How a Manufacturing Company creatively used snapADDY to improve their Service Process
Recently, one of my clients in the machinery-manufacturing industry shared with me how they improved their service reporting process using snapADDY VisitReport.
- Blog Post
- Marcus Klapprodt
How to Successfully Move Your CRM: A Guide to Effective Data Cleansing
Customer Relationship Management (CRM) systems are crucial for the success of many businesses, as they help maintain customer relationships and increase revenue. One of the biggest challenges companies face when transitioning to a new CRM system is the smooth relocation of their customer data. This is where data cleansing plays a central role. In this article, you will learn how to successfully move your CRM while ensuring the quality of your data.
- Blog Post
- Philipp Donnert
Digital Sales Channels with snapADDY VisitReport
Companies are increasingly relying on digital technologies and platforms to sell their products and services online. The use of e-commerce websites, mobile apps, online marketplaces, and social media platforms has become widespread.
- Blog Post
- Louisa Yavuz
A Day in the Life of a Customer Success Manager: On the Road to Customer Satisfaction
As a Customer Success Manager (CSM), you are an indispensable member of many companies. You ensure that your customers get the most out of their product or service. In this blog article, we take a look at your typical day as a CSM and discover the tasks, challenges, and successes that this exciting profession brings with it.
- Blog Post
- Philipp Donnert
Performance Marketing Manager: The Importance of Performance Marketing in Online Marketing
Online marketing has become an important part of a company's strategy, enabling businesses to effectively promote their products and services online. Performance marketing managers play a crucial role in planning, executing, and optimizing performance marketing campaigns.
- Blog Post
- Philipp Donnert
How to improve data quality in Salesforce with snapADDY DataQuality
Salesforce is one of the leading CRM platforms on the market and is used by businesses of all sizes worldwide. One of the biggest challenges for Salesforce users is ensuring data quality within the platform. Poor data quality can lead to inefficient processes, lack of transparency, and poor decision-making. Fortunately, there are ways to improve data quality in Salesforce, and one of the most effective is using snapADDY DataQuality.
- Blog Post
- Philipp Donnert
Artificial intelligence in sales and CRM: Revolutionizing your business processes
The increasing digitization and rapidly growing data streams offer businesses the opportunity to reshape their sales and CRM strategies. Artificial Intelligence (AI) plays a crucial role in this by providing innovative solutions to optimize business processes, enhance customer experiences, and increase revenue. In this blog article, we'll show you how AI is revolutionizing the sales and CRM landscape and how your business can benefit from these innovations.
- Blog Post
- Philipp Donnert
How do I get my sales people to pay attention to data quality in CRM?
Data quality in Customer Relationship Management (CRM) is crucial for the success of a business. To fully leverage the CRM system, it's important that sales employees recognize the importance of data quality and act accordingly. In this blog article, we'll show you how to get your sales employees to pay attention to data quality in CRM.
- Blog Post
- Philipp Donnert
Lead Management: The importance of meaningful KPIs
In today's business world, lead management is a crucial factor for the success of sales and marketing. By collecting, analyzing, and optimizing data on potential customers, informed decisions can be made, and performance can be improved. In this blog post, we will show you the essential elements of lead management in the form of meaningful KPIs (Key Performance Indicators) and how you can use them to make your business processes more effective.
- Blog Post
- Philipp Donnert