snapADDY Blog - Tips & Tricks for Marketing & Sales

Trade shows are the highlight of the year for many sales and marketing teams. The trade show participation requires a lot of effort and planning and has a clear goal: cultivating existing customers and generating leads. Whereas in the past, pen and paper were used, today digital solutions for contact recording are increasingly used. Many companies are faced with an important decision: should the mobile app of the CRM system be used or should a separate lead app be introduced? We have summarized the advantages and disadvantages for you.

Many companies often find that several teams and departments have to struggle with isolated solutions. Having a specific tool for each objective and different information not only leads to inefficiencies, but also impairs external communication and, in the worst case, worsens credibility with customers. To avoid problems like these, we took up the challenge last year: We discontinued our Customer Relationship Management (CRM) and Customer Service (CS) systems and switched to the all-in-one solution HubSpot.

Regardless of the cost, a CRM system represents a decisive factor for the success of a company, being the central database. Even if the system has been fully implemented in the company's processes, it often fails due to lack of use. Therefore, we decided to get to the bottom of this problem and give you useful tips on how to increase user acceptance of the CRM system in your company.

What's behind our crocodile logo? Often, many of our customers or curious people ask us this question when they see us around with our snapADDY t-shirt. Our crocodile logo makes snapADDY stand out from other B2B IT companies with its eye-catching t-shirts and bags. Where did the idea for the eye-catching logo come from?

Digitalization and marketing automation – today, they are a must for every company. Instead of implementing them piecemeal, we should think about introducing them into comprehensive processes. For example, at trade fairs, – one of the most important marketing tools of a company – not only the image and customer relations are improved, but also the success of lead generation is measured. And how can you efficiently capture and process leads with intelligent tools to make them become customers as quickly as possible?

Digitalization is a topic that continues to be the talk of the town. The needs and advantages of digital processes are obvious: focus on process simplification, efficiency, and flexibility – to name a few. However, high investments at the beginning of digital processes are often accompanied by doubts about their usefulness. Therefore, in a sector characterized for being tangible, such as construction and machinery, it is common to ask whether switching from analog lead capture to digital is useful.

Who hasn't experienced it? Trade show forms and visit reports are filled out with pen and paper. Incorrect and incomplete forms, long processing times and delayed follow-ups are often the result.

Social Selling is currently a key element in the business world. It is practically impossible to miss it on the LinkedIn business platform since the target audience or potential decision-makers can be easily identified and contacted. For this reason, many companies have included Social Selling in their business processes. In an interview, Social Selling expert Zoran Katic gives us some tips on how to further exploit the potential of the business social network. We summarize the highlights of the Livestream for you. You can find the full video (subtitled) on LinkedIn and our YouTube channel.

Many exhibitors and trade fair attendees are looking forward to the next Hannover Messe, but they will have to wait a little longer: Due to the pandemic, the trade fair for industrial transformation had to be postponed and will not take place in April as planned, but from May 30 to June 2. However, exhibitor preparations are already in full swing and the hype on websites is already buzzing.