snapADDY Blog - Tips & Tricks for Marketing & Sales

Online trade fairs: What do they really have to offer compared to the classic trade fair?

Particularly in the B2B sector, trade fairs are a central element in the marketing mix and an absolute highlight in the marketing year. However, the year 2020 has significantly changed the annual trade fair schedule. From one day to the next, all trade fairs were canceled one after the other, and the shock was deep-seated: How should things continue? Suddenly, the personal approach, the opportunity to get to know each other better, the face-to-face meetings, and the exciting feeling of attending a trade show were all gone.

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5 tips for a successful CRM rollout

After long, nerve-wracking weeks and months full of meetings and continuously weighing up the advantages and disadvantages of all offered systems, it is finally time to decide on a CRM! The joy is great, it can finally get started. Decision-makers are all excited when they look at studies on CRM usage. According to Hubspot, implementing a CRM can increase company revenue by nearly a third, and sales team productivity increases by the same amount. The marketing department also has reason to cheer. Conversion rates can increase by up to 300% under the influence of the new CRM. So, roll up your sleeves and get going!

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Contacts synchronization between Outlook and Salesforce

Salesforce for Outlook, Outlook Integration, Lightning Sync for Microsoft® Exchange, Einstein Activity Capture... Nowadays, there are a lot of different possibilities to synchronize contacts between Outlook and Salesforce. Who can still manage to maintain an overview of them? We have taken a closer look at this topic and hope to be able to answer a few unanswered questions.

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Increasing the conversion rate in sales using Lead Nurturing

How can you increase your sales conversion rate through Lead Nurturing? Good question! Let's start with an example because it has certainly happened to all of us: You shop online, fill your shopping cart, and then you don't submit the order after all. But why does this happen?

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snapADDY Grabber was yesterday – snapADDY DataQuality is today!

Since the founding of snapADDY, the Grabber has been an integral part of our range of products. Now, the brilliant further development of the smart software application is taken into account and a new era is heralded, which is also expressed in a new product name: snapADDY DataQuality.

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Data Cleansing: This is why it pays to clean your data regularly!

In times of Big Data, continuous maintenance and data cleansing are becoming increasingly important. Particularly B2B contact data become obsolete in shorter periods, are incomplete, incorrect or even not systematically recorded in a CRM system. The fatal outcome: If no action is taken, the challenges and problems become even worse and usually cost your company capital and resources. But it does not have to come to that!

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cardscanner vs dynamics

Business card scanner for Microsoft Dynamics CRM (Dynamics 365)

Business cards are still a valued medium in the business world for exchanging contact information quickly and easily. In addition to the pure transfer of contact data, which can certainly also be depicted with modern media such as LinkedIn or XING, it is all about the haptic experience and the appreciation of the person at the other end. Thus, even in the year 2020, you can see the small stacks of paper in the offices of many companies, which are happy to survive any move and are finally laid to rest in the roll containers.

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snapADDY is a cooperation partner of the University of Würzburg in the ESF-ZDEX

The Center for Digital Experimentation (ZDEX) is an initiative of the University of Würzburg and the European Social Fund (ESF). This project, ESF-ZDEX for short, is made up of five networks dealing with different areas of digitization: from artificial intelligence and digital media to the automatic processing of natural language. Within these networks, scientific findings and methods are transferred to small and medium-sized enterprises. The project is funded with a sum of two million euros by the European Union.

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Visitenkarten direkt ins CRM System digitalisieren

Business Card Scanner Review

Choosing a business card scanner is not easy. In addition to the different functions and the different user interfaces, the recognition quality of the scanned business cards is the essential criterion for the purchase decision if you want to reduce manual typing to a minimum. Therefore, we have tested five popular business card scanners in a complex test procedure.

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E-mail signatures, the unused gold of inventory data maintenance

We urgently need to talk about e-mail! And I don't mean the content for the new mailing of the marketing campaign, or the topics of the newsletter. Today, I'm concerned with what you actually always find under the content of an e-mail in the business context: the signature.

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Using social media in sales correctly

Building up a network, being as close as possible to the customer and staying in touch - that's the be-all and end-all in everyday sales. So what could be better suited for this than social networks? After all, they are designed for extensive contact maintenance.  

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Refresh of the snapADDY Grabber: Two become one!

The snapADDY Grabber is available in the new version 9.0.0. The comprehensive software update brings numerous improvements in workflow and user experience. To this end, the user interface of the intelligent desktop assistant has been fundamentally redesigned, which can most succinctly be described by the words "Two become one".

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Get started at trade fairs with a hygiene concept

The Corona pandemic has brought the trade fair industry to a standstill. Major events were banned for several months. From September onwards, specialist congresses and trade fairs will be allowed to be held again, albeit with restrictions and subject to strict hygiene measures. "The economy needs trade fairs for a restart", demanded AUMA - the Association of the German Trade Fair Industry - already at the end of April. Dr. Jochen Köckler, CEO of Deutsche Messe AG from Hanover, is now full of confidence: "We can hold trade fairs - even in times of corona."

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Free business card scanner: snapADDY CardScanner digitizes popular exchange objects for free

Having come into fashion in France in the 17th century, the business card has become the most popular exchange object in the business world to this day. And this is unlikely to change any time soon. The rapidly advancing digitalization seems to have no effect on the printed cardboard card. While analog processes are increasingly being replaced by innovative high-tech solutions, especially in everyday business life, the question is still asked in the traditional way at business meetings, trade fairs and conferences: "May I give you my card?

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Scan and read out trade fair badges - What is really behind it?

Again and again we receive inquiries from our customers whether the snapADDY CardScanner and snapADDY VisitReport can also read trade fair badges. Especially at trade fairs and events in North America, the traditional exchange of business cards is sometimes omitted. Instead, the trade fair tickets - better known as badges in the trade jargon - are scanned. This would be much easier for the sales colleagues at the trade fair stand, they say. With this article we would like to give you a general overview and dispel two myths about trade fair badges.

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Changes to your snapADDY - Pipedrive connection

As of December 02nd, 2019, Pipedrive will change the login of the API we use to OAuth authentication. A login via the current authentication is thereafter no longer possible. Logging in via OAuth gives you transparency about which applications have access to data and gives you better opportunities to control the authorizations of these integrations.

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Preview: The snapADDY Dashboard - New look, proven quality

Our main goal, in addition to your well-maintained CRM system with higher data quality, is to simplify your daily work and accelerate your processes.

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Machine Learning Signatur

Machine Learning for Signature Detection

In our most recent tech-blog post on Medium, we show you how we employ machine learning in the snapADDY Assistant with the concrete example of signature detection in emails.

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Mobile Image Blur Detection with Machine Learning

snapADDY is now also on Medium! On the new snapADDY Tech Blog our development team will give you detailed technical insights into the further development and daily work at snapADDY.

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New in our Dashboard: Reportings 2.0 & user groups

In the last weeks we have been working on the revision of our dashboard to allow you a more accurate evaluation of your reports and other settings. As a first step we have now introduced the first version of our Reportings 2.0 as well as user groups as an extension of our new user administration. With this blog article we would like to show you how you can use the innovations in the Dashboard for your trade fair appearance.

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