snapADDY Blog - Tips & Tricks for Marketing & Sales

B2B lead generation – sources and process design for long-term success

I am responsible for lead generation at snapADDY GmbH. My daily work revolves around determining together with my team the sources for acquiring suitable leads and preparing them for our sales department. In addition, we design the lead generation and lead processing workflow in such a way that there are no unnecessary unforeseen issues. When we use the term "lead," we distinguish between companies that are potential customers and contact persons. For us, one always includes the other, and of course, several contacts in the same company can be good leads.

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Social Selling – Tips on how to use LinkedIn for customer acquisition

At snapADDY, we encourage our employees to be as active as possible on LinkedIn. The potential of the platform is too great not to take advantage of it. To use it, we take our employees by the hand but without giving them specific restrictive guidelines. Here are a few examples from our experience that we hope will help you make the most of LinkedIn for customer acquisition in your company.

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Five tips for effective organization of sales meetings

Many business areas thrive on exchange. At snapADDY, for example, several employees are often involved in the development of new product features. The individual work plans have to fit together perfectly. That is why it is essential to know the position of each colleague. Meanwhile, sales representatives manage very well on their own, as they support the customer without depending on the work performance of other colleagues. As a result, internal sales meetings are often seen as a waste of time and a necessary evil – at best.

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Machine Learning Techniques: Sentence Embedding and Other Weighting Strategies

In our latest medium.com blog post, our Data Scientist Jan Paulus uses code examples to illustrate how to use the machine learning concept of sentence embeddings and what kind of weighting strategies can be used.

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Is the classic paper contact form filled out in pencil no longer useful? We say YES to digital lead capture!

We are not the only ones who think so: Leonhard Kemnitzer, expert marketing manager at Baumüller Nürnberg GmbH in Germany, provides a good example of this in an article on marconomy.de (a specialized portal for B2B marketing, communication, and sales). The expert describes in detail the advantages of digital lead capture tools and gives some tips for the selection and implementation process of such apps in the company.

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Highlights of our Fall SALE

More and more companies are rethinking how to improve their analog processes. Digitalization has long been present in many areas, but there is still a long way to go when it comes to lead capture at trade shows. However, for many companies, a trade fair is THE event of the business year. This is where it is possible to make new contacts and maintain old business relationships. Therefore, during our Fall SALE on September 29, 2021, we took an in-depth look at the topic of digital lead acquisition and showed how modern lead management really works for our customer Hannes Gottwald from voestalpine Stahl GmbH. In this blog post, we have summarized the highlights of our event for you. You can find the complete video on our YouTube channel.

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Lead management software: Get your target quickly and analyze software tenders using a product requirements list

Many companies have taken advantage of the last few months to prepare for upcoming trade shows and in-person events and have joined the trend of capturing and managing leads digitally.

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Data-driven decision making: Four practical tips for an effective implementation in sales and marketing

Renowned researchers agree that "data is the gold of the 21st century". Data storage has increased massively in recent years. More and more rules and laws are being passed to regulate the data storage - especially personal data – to which companies must adhere. Certainly, a great example of this is the General Data Protection Regulation (GDPR).

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Guerrilla marketing: low investment, high advertising effect – also possible in B2B!

The jungle of communication tools causes many entrepreneurs and marketers to become frustrated. That is why this article is about a special form: Guerrilla marketing. What exactly does it mean and how can it be used in B2B marketing?

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Digitalization in the trade fair sector: What will trade fairs be like in the future?

For some time now, the digitalization of sales and marketing has been the talk of the town. Even before the Coronavirus pandemic began, the events and trade fair sector was already experiencing changes. Virtual showrooms, 3D booths, and smart apps for digitally capturing leads are part of the daily work of many exhibitors. Now, with all these digital possibilities, will in-person trade shows continue to exist in the future despite the current pandemic situation?

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Contact tracing at trade fairs: Implementing the Coronavirus health regulations easily and digitally

After months of strict measures, trade fairs are finally reopening in the fall! Are you already planning your first trade fair attendance? Then you have probably already heard about mandatory contact tracing. But how can you guarantee traceability for your visitors without any additional effort?

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Highlights of our Summer SALE

In our Summer SALE on June 30th, 2021, the focus was all about Data. In the last quarter, we added new features to snapADDY DataQuality to further improve the quality of data in your CRM system. During the live stream, we take a look at what's behind snapADDY and explain how we successfully use machine learning for our products. We also had an interesting interview with our customer Robert Hawke from OMICRON electronics and got an insight into their current processes for managing leads. Below you will find a summary of the highlights of our event. You can also find the full video on our YouTube channel.

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CRM user acceptance: How to increase the acceptance of your CRM system

Today, nothing works without a CRM system: Nine out of ten companies use software to record and manage their customer relationships internally. However, even the best CRM system is useless if employees do not use it correctly...

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Six unloved tasks in sales

What does characterize a good salesperson? Motivating, convincing, communicative – these are certainly all qualities that characterize a good the salesperson. With these talents, nothing should stop a successful turnover. But if it were not for those unloved administrative tasks...

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Sales Intelligence – How to get your sales team back into sales focus

Wouldn't it be a dream to know at the push of a button where the biggest sales potentials are or to identify missed sales opportunities with current customers? It would be a dream come true for every salesperson: just picking up the phone and getting "the job done".

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dataquality

Increasing data quality without manual effort

Isn't it frustrating to have poorly maintained data that requires a lengthy manual update or remains incomplete due to the time and effort involved? This question will certainly cause some hands to go up in your team.

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Highlights of our Spring SALE

Our snapADDY Launch Event - SALE for short - was held for the third time on April 14, 2021. In the last quarter, we developed new features for our software solutions that we would gladly share with you. We also conducted an interesting interview with Salesforce expert and Dreamforce speaker Christian Kaimel, who has already successfully implemented snapADDY DataQuality in his company. Here is a summary of highlights from our Spring SALE.

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Online trade fairs: What do they really have to offer compared to the classic trade fair?

Particularly in the B2B sector, trade fairs are a central element in the marketing mix and an absolute highlight in the marketing year. However, the year 2020 has significantly changed the annual trade fair schedule. From one day to the next, all trade fairs were canceled one after the other, and the shock was deep-seated: How should things continue? Suddenly, the personal approach, the opportunity to get to know each other better, the face-to-face meetings, and the exciting feeling of attending a trade show were all gone.

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5 tips for a successful CRM rollout

After long, nerve-wracking weeks and months full of meetings and continuously weighing up the advantages and disadvantages of all offered systems, it is finally time to decide on a CRM! The joy is great, it can finally get started. Decision-makers are all excited when they look at studies on CRM usage. According to Hubspot, implementing a CRM can increase company revenue by nearly a third, and sales team productivity increases by the same amount. The marketing department also has reason to cheer. Conversion rates can increase by up to 300% under the influence of the new CRM. So, roll up your sleeves and get going!

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Contacts synchronization between Outlook and Salesforce

Salesforce for Outlook, Outlook Integration, Lightning Sync for Microsoft® Exchange, Einstein Activity Capture... Nowadays, there are a lot of different possibilities to synchronize contacts between Outlook and Salesforce. Who can still manage to maintain an overview of them? We have taken a closer look at this topic and hope to be able to answer a few unanswered questions.

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