In our Summer SALE on June 30th, 2021, the focus was all about Data. In the last quarter, we added new features to snapADDY DataQuality to further improve the quality of data in your CRM system. During the live stream, we take a look at what's behind snapADDY and explain how we successfully use machine learning for our products. We also had an interesting interview with our customer Robert Hawke from OMICRON electronics and got an insight into their current processes for managing leads. Below you will find a summary of the highlights of our event. You can also find the full video on our YouTube channel.
snapADDY CardScanner celebrates its first birthday
The free snapADDY CardScanner celebrates its first birthday. The best gift was given to us by more than 50,000 users who installed the business card scanner app on their smartphones. Furthermore, we are extremely happy to get the best ratings in the Apple (4.8 out of 5 ⭐) and Google (4.6 out of 5 ⭐) stores: the best recognition quality in the world is worth it! For only 5 euros per month, you can even export the scanned data directly to your CRM system.
Focus on data quality
We always focus on data quality in CRM: snapADDY DataQuality helps you record and complete contact information and makes intelligent suggestions to keep your CRM up to date automatically. With snapADDY VisitReport, you can also capture leads and visit reports using customized, digital questionnaires - both at trade fairs and in field services.
The foundation of contact data in the CRM system
Contact data is the foundation of your CRM system because correct, complete, and up-to-date contact data is the basis for all business and marketing activities, processes, and data-based decisions. Therefore, we have developed new snapADDY DataQuality features to further improve the data quality in your CRM system:
Live duplicate check in business networks
Now, in the LinkedIn and XING profiles of your contacts, you will not only find the DataQuality button for transferring contact data to your CRM system but also the live duplicate check. This allows you to immediately check whether the person already exists as a lead or contact or whether the account already exists in the CRM.
Direct link to societe.com
Since January 2021, we have a team in France and intend to respond to the needs of our French customers. Now, thanks to the direct link to www.societe.com, you can not only transfer all available address information, but also the SIREN and SIRET numbers, an official confirmation that a French company is correctly registered.
Industry data from websites
Thanks to machine learning, we can now also identify a company's industry based on the content of a website. This allows you to better qualify and segment your leads. In the SALE video recording, Dr. Benedikt Brief explains the details of how this works.
Data Cleansing project
Besides our intelligent software solutions, we also offer customized data projects and have successfully started a Data Cleansing project with a major German electronics wholesaler, among others. Already thousands of master data have been validated and completed in a structured way. Additionally, 10,000 emails were processed, and contacts were extracted from the signatures. In total, more than 1,000,000 data elements were validated and completed.
Thanks to our API terminals, snapADDY's artificial intelligence can be integrated directly into ongoing processes without having to use the snapADDY product interfaces beforehand. This allows you to select the functions that add the most value to your company and integrate them into your processes. If you are interested in data cleansing or using our API, please do not hesitate to contact our team directly.
Flagship project with OMICRON electronics
In an interesting interview with our customer Robert Hawke from OMICRON electronics, we discussed the integration of snapADDY DataQuality into the current process for managing leads as well as efficiently checking duplicates in Microsoft Dynamics. Due to a large number of locations in different countries, there was a big problem: contact data from different sources was difficult to verify and therefore often of poor quality. Much of the data was incomplete, incorrect, duplicated, or obsolete. The solution: snapADDY DataQuality, a CRM add-on for digitally capturing contact data and checking for duplicates. Thanks to a close integration into existing processes for managing leads, as well as into Microsoft Dynamics, significant time savings were achieved.
“The data is finally transferred to the CRM system and is properly qualified - something that was impossible before!”
Robert Hawke, OMICRON electronics
Besides snapADDY DataQuality, snapADDY VisitReport is also used for trade fairs and events. "Thanks to snapADDY VisitReport, we have been able to greatly improve response times after events," adds Robert Hawke. Watch the full interview on our YouTube channel.
Fall SALE special for trade fairs
Our next SALE will take place on September 29, 2021, at 3:00 p.m. and will be focused on trade shows! Among other things, topics on lead tracking, customized follow-ups, and several options for digital questionnaires await you. We invite you to register here. Now, if you have already attended a SALE, you do not need to register again as the registration is valid for all upcoming events.
New snapADDY user training for different use cases
To help you get the most out of the new features presented at the Summer SALE and integrate them into your daily work, we have organized new user training sessions again. You can register now.