Contact tracing at trade fairs: Implementing the Coronavirus health regulations easily and digitally

After months of strict measures, trade fairs are finally reopening in the fall! Are you already planning your first trade fair attendance? Then you have probably already heard about mandatory contact tracing. But how can you guarantee traceability for your visitors without any additional effort?

According to AUMA (Association of Trade Fairs in the German Market, in German), more than 70% of the planned trade fairs were postponed, canceled, or digitally held in 2020 and 58% in the first half of 2021. Therefore, the expectation that the first live events can take place in a few weeks' time is high. This has been made possible not only by the low number of cases throughout Germany, but also by the health restrictions that have been implemented. These include social distancing, visitor restrictions and contact tracing.

Compliant contact tracing applications and terminals: Complex and lacking integration with company processes

Many trade show organizers provide exhibitors and visitors with applications or terminals that record contact data for tracing and getting a medical self-disclosure form that complies with the Coronavirus Prevention Regulations. In this way, each visitor can enter the required data without having contact with another device and he or she does so via his or her smartphone, a browser, or a corresponding terminal. If an infection is detected, the concerned company forwards the encrypted data to the public health department so that it can take the necessary measures and inform the affected persons.

Contact tracing and lead generation

The contact tracing possibilities offered are useful for all visitors and do not require much effort, but do exhibitors benefit from them as well? Not only do exhibitors have to ensure that each visitor provides contact details and a self-disclosure, but they also have to record the time and all information about the meeting. After all, every exhibitor is pursuing the same goal: to generate new leads. Consequently, each lead will have to be recorded on paper and then entered manually into the CRM system, or by means of another digital solution. This is simply a waste of time and money for the exhibitor.

All data in one place

With snapADDY VisitReport you can integrate lead capture and contact tracing in one application. All captured data is in one place and you do not have to switch from application to application. You not only save valuable work time, but also get an organized overview of all contact and meeting data at the show. In addition, it is very easy to use: To capture a lead, you create a new visit report in the application with all the relevant information and meeting content required by the company, e.g. the person's contact details and all other mandatory information. When creating the visit report, the start and end of the meeting is also automatically recorded. An increasing number of exhibitors are avoiding the use of brochures, product catalogs or other giveaways in order to minimize the risk of infection. With snapADDY VisitReport, you can display multimedia content directly from the application and send follow-up emails with detailed information after the meeting is over, without having to use additional tools.

Digital visit report in the snapADDY VisitReport app

In this way, you kill two birds with one stone: while digitally capturing leads at your booth, you automatically comply with contact tracing regulations. You can automatically transfer all stored information to the snapADDY VisitReport dashboard. There you will get all the classified contact details for direct export in Excel format.

Contact list in snapADDY VisitReport dashboard and Excel export

In case a Covid-19 case is detected, you can easily send the corresponding list with all important information and data to the ministry of health and, if necessary, hide irrelevant fields for them. If you also want to minimize the effort required to comply with the new regulations at future live trade fairs and, at the same time, record your leads without using paper and pen, start using snapADDY VisitReport now for free. If you have any questions, please do not hesitate to contact our team.