Many trade show exhibitors and attendees are looking forward to the next Hannover Messe, but they will have to wait a little longer: Due to the pandemic, the trade fair for industrial transformation had to be postponed and will not take place in April as planned, but from May 30 to June 02. However, exhibitor' preparations are already in full swing and the hype on websites is already buzzing.
Digital lead capture with a lead app
Building customer relationships and establishing new contacts – that's exactly what a face-to-face trade fair does. Any effort is only worthwhile if the obtained and acquired contacts are converted into increased sales. For this purpose, contact data must be properly captured and processed. With more than 225,000 attendees at the Hannover Messe 2019, it was clear that using pen and paper is time-consuming and much more costly. Contact management must therefore be more efficient. With a lead capture app, you can record all leads and contacts directly at the trade fair booth and export them to your CRM system. This not only reduces the work on site but also in the further follow-up from the office.
Digital contact management at the Hannover Messe by scanning badges
Even nowadays, business cards are still all the rage at trade fairs. At the Hannover Messe all trade fair attendees will receive a badge with a lanyard on request. This means that there is no need to use paper and pen and exhibitors can simply scan the business card, badge, or visitor ticket and save the data recognized by the app. The key advantage of the badge is not only to easily capture contact data but also the variety of information: Alongside the name, position, and company, the industry, and size of the company are also stored. As these data are not usually included on business cards, they would have to be entered manually if the app were not used.
Thanks to the connection to the Hannover Messe badge system, snapADDY VisitReport allows you to do both: scan business cards and badges. The data and information of the recognized contacts are recorded in the intelligent application within seconds for further processing. Customized digital questionnaires support the course of the conversation with your visitor. Thus, you can add all relevant information and the subsequent sales process with just a few clicks.
You can display catalogs, videos, and other media in the app. In this way, it is no longer necessary to switch between different folders or multimedia and paper content. With just one click and using follow-up emails, you can quickly send all additional information to customer inquiries immediately after the trade fair meeting. This gives you a clear time advantage over your competitors. Studies show that a fast response time significantly increases your chances of closing sales. While other suppliers are still busy preparing for the show, you may already have the signed agreement in your pocket.
You can connect snapADDY VisitReport to your CRM system quickly and easily. Even before exporting to your CRM system, the duplicate check automatically checks whether a corresponding lead, contact, or account already exists. Gaps in existing data records are closed and no duplicates are created. The complete visit report and recorded contact data can be exported directly to your CRM. This makes follow-up of trade show leads much easier.
If you would like to use an app to manage your trade fair contacts at the Hannover Messe, please do not hesitate to make an appointment with us.