Lead generation at the expo - planning, recording and evaluation
For many companies, exhibiting their own products and solutions at a trade fair is a central component of their corporate strategy. Even though sales is becoming increasingly digital and the direct exchange with potential customers as part of a sales force is losing importance in some sectors, trade fairs and expos are very relevant for most companies due to the concentration of potential customers and competitors in one location.
- Blog Post
- Moritz Linnig
Signature field – get consent of data processing from your leads on the go
With the new signature field in snapADDY VisitReport, you can digitally process your contracts or your consent to data processing at the trade fair or in the field service via our app. The approval to receive a newsletter on the way is also a frequently used use case for the signature field.
- Blog Post
- Moritz Linnig
Revised question settings, Excel import and new question types in snapADDY VisitReport
By using our products, we want to give you more time and consequently sales success! That's why we have thought a lot about how we can further improve the usability of snapADDY VisitReport. The result is some changes that will save you time and nerves both at the fair and during the preparation and we would like to explain them to you in this blog article.
- Blog Post
- Johannes Lorenz
Your ideal lead management at the fair with snapADDY VisitReport
Even in 2018, a trade fair appearance is still an important concept of a sales strategy in a company. Despite increasing digitalization - or perhaps precisely because of it - personal contact at a trade fair with the associated sales opportunities is important for many decision-makers. In Germany, for example, the turnover of trade fair organizers is also rising continuously - from 2.35 billion euros in 2005 to 3.4 billion euros in 2015. In the following sections I would therefore like to discuss the opportunities that a company has for a central problem at a trade fair: effective lead management.
- Blog Post
- Moritz Linnig
Customer loyalty – make your customers return
In times of increasing digitalization and fast-paced life, many entrepreneurs are faced with the question of adequate customer loyalty measures that meet these needs and can fulfill the increased demands of modern customers. In order to retain customers in the long term and not lose them to the competition, a constant adjustment is necessary. Modern companies have to face new challenges again and again. Customer loyalty measures for companies that use a business model in which recurring revenues are generated within the framework of a license model are of particular importance.
- Blog Post
- Carina Knorz
Business card scanner for your SAP C/4 HANA
Since October 2018 the snapADDY business card scanner supports the modern Cloud-CRM C4C from SAP as well. This includes both the snapADDY business card scanner for the everyday handling of business cards and the solution for trade fairs snapADDY VisitReport, with which all requirements for a professional contact capturing at the trade fair are implemented. In this article we are going to describe the most important facts & differences between both products and prices.
- Blog Post
- Jochen Seelig