Highlights of our Spring SALE
Our snapADDY Launch Event - SALE for short - was held for the third time on April 14, 2021. In the last quarter, we developed new features for our software solutions that we would gladly share with you. We also conducted an interesting interview with Salesforce expert and Dreamforce speaker Christian Kaimel, who has already successfully implemented snapADDY DataQuality in his company. Here is a summary of highlights from our Spring SALE.
- Blog Post
- Louisa Yavuz
Integration expertise at its best: Christian Kaimel in an interview
As a Salesforce expert, Christian Kaimel talks to our Head of Operations Marcus Klapprodt in an interview. Christian Kaimel works at e1 Business Solutions GmbH, a company that spun off from the AVL Group in 2001 to focus on process consulting and electronic implementation of business processes. He has supported the introduction and implementation of Salesforce in the group since 2008. In addition, he also consults on external customer projects, is a key speaker at Salesforce, and is thus a true Salesforce luminary.
With almost 12,000 employees, the AVL Group is the world's best-known company for development simulation, testing of drive technology, and measurement and testing technology. The AVL Group operates in the automotive, automation, industrial, and mechanical engineering sectors and is headquartered in Graz, Austria.
- Expert interview
- Carina Hoßfeld
Online trade fairs: What do they really have to offer compared to the classic trade fair?
Particularly in the B2B sector, trade fairs are a central element in the marketing mix and an absolute highlight in the marketing year. However, the year 2020 has significantly changed the annual trade fair schedule. From one day to the next, all trade fairs were canceled one after the other, and the shock was deep-seated: How should things continue? Suddenly, the personal approach, the opportunity to get to know each other better, the face-to-face meetings, and the exciting feeling of attending a trade show were all gone.
- Blog Post
- Eva Keller
5 tips for a successful CRM rollout
After long, nerve-wracking weeks and months full of meetings and continuously weighing up the advantages and disadvantages of all offered systems, it is finally time to decide on a CRM! The joy is great, it can finally get started. Decision-makers are all excited when they look at studies on CRM usage. According to Hubspot, implementing a CRM can increase company revenue by nearly a third, and sales team productivity increases by the same amount. The marketing department also has reason to cheer. Conversion rates can increase by up to 300% under the influence of the new CRM. So, roll up your sleeves and get going!
- Blog Post
- Eva Keller
Contacts synchronization between Outlook and Salesforce
Salesforce for Outlook, Outlook Integration, Lightning Sync for Microsoft® Exchange, Einstein Activity Capture... Nowadays, there are a lot of different possibilities to synchronize contacts between Outlook and Salesforce. Who can still manage to maintain an overview of them? We have taken a closer look at this topic and hope to be able to answer a few unanswered questions.
- Blog Post
- Louisa Yavuz
Increasing the conversion rate in sales using Lead Nurturing
How can you increase your sales conversion rate through Lead Nurturing? Good question! Let's start with an example because it has certainly happened to all of us: You shop online, fill your shopping cart, and then you don't submit the order after all. But why does this happen?
- Blog Post
- Louisa Yavuz
snapADDY Grabber was yesterday – snapADDY DataQuality is today!
Since the founding of snapADDY, the Grabber has been an integral part of our range of products. Now, the brilliant further development of the smart software application is taken into account and a new era is heralded, which is also expressed in a new product name: snapADDY DataQuality.
- Blog Post
- Christian Zinke
Changes in sales: Interview with CRM expert Benjamin Braun
Marcus Klapprodt, Head of Operations, had the pleasure to talk to CRM project coordinator Benjamin Braun. After a thorough education as an industrial mechanic, our interview partner made a lateral move into sales. As the piles of visit reports and business cards on his desk grew larger and larger, Benjamin Braun decided to implement a CRM system. Since then, he is the responsible for the CRM system roll-out and implementation and their data quality improvement.
Gebrüder Heller Maschinenfabrik was founded in Nürtingen, Germany, more than 100 years ago. It started as a small toolmaker's shop but currently, it is a globally operating company and leading manufacturer in the CNC tool and machine sector with around 3,000 employees and five production sites. Benjamin Braun worked for the German machine manufacturer until June 2021.
- Experteninterview
- Carina Hoßfeld
Data Cleansing: This is why it pays to clean your data regularly!
In times of Big Data, continuous maintenance and data cleansing are becoming increasingly important. Particularly B2B contact data become obsolete in shorter periods, are incomplete, incorrect or even not systematically recorded in a CRM system. The fatal outcome: If no action is taken, the challenges and problems become even worse and usually cost your company capital and resources. But it does not have to come to that!
- Blog Post
- Christian Zinke
Business card scanner for Microsoft Dynamics CRM (Dynamics 365)
Business cards are still a valued medium in the business world for exchanging contact information quickly and easily. In addition to the pure transfer of contact data, which can certainly also be depicted with modern media such as LinkedIn or XING, it is all about the haptic experience and the appreciation of the person at the other end. Thus, even in the year 2020, you can see the small stacks of paper in the offices of many companies, which are happy to survive any move and are finally laid to rest in the roll containers.
- Blog Post
- Jochen Seelig
snapADDY is a cooperation partner of the University of Würzburg in the ESF-ZDEX
The Center for Digital Experimentation (ZDEX) is an initiative of the University of Würzburg and the European Social Fund (ESF). This project, ESF-ZDEX for short, is made up of five networks dealing with different areas of digitization: from artificial intelligence and digital media to the automatic processing of natural language. Within these networks, scientific findings and methods are transferred to small and medium-sized enterprises. The project is funded with a sum of two million euros by the European Union.
- Blog Post
- Carina Hoßfeld
Business Card Scanner Review
Choosing a business card scanner is not easy. In addition to the different functions and the different user interfaces, the recognition quality of the scanned business cards is the essential criterion for the purchase decision if you want to reduce manual typing to a minimum. Therefore, we have tested five popular business card scanners in a complex test procedure.
- Blog Post
- Moritz Linnig
Data quality in CRM systems: An expert interview with Dr. Jörg Fischer
We are pleased to have a luminary in sales in our interview, Dr. Fischer from ALE Germany. Marcus Klapprodt, Head of Operations, interviews Dr. Fischer who looks back on 23 years at the company and has an impressive CV: He started as an engineer, studied nautical science, and finally earned his doctorate in artificial intelligence. He is also a highly committed Certified Business Coach, a sports enthusiast, and a skilled craftsman.
Alcatel Lucent, the world's leading provider of network, communications, and cloud solutions, provides services to around 800,000 to 900,000 customers worldwide. Altogether – with all the acquisitions – we're talking about 100 years of innovation in the company.
- Experteninterview
- Carina Hoßfeld
E-mail signatures, the unused gold of inventory data maintenance
We urgently need to talk about e-mail! And I don't mean the content for the new mailing of the marketing campaign, or the topics of the newsletter. Today, I'm concerned with what you actually always find under the content of an e-mail in the business context: the signature.
- Comment by Michael Rachel
- Michael Rachel
Using social media in sales correctly
Building up a network, being as close as possible to the customer and staying in touch - that's the be-all and end-all in everyday sales. So what could be better suited for this than social networks? After all, they are designed for extensive contact maintenance.
- Blog Post
- Eva Keller
Refresh of the snapADDY Grabber: Two become one!
The snapADDY Grabber is available in the new version 9.0.0. The comprehensive software update brings numerous improvements in workflow and user experience. To this end, the user interface of the intelligent desktop assistant has been fundamentally redesigned, which can most succinctly be described by the words "Two become one".
- Blog Post
- Christian Zinke
Get started at trade fairs with a hygiene concept
The Corona pandemic has brought the trade fair industry to a standstill. Major events were banned for several months. From September onwards, specialist congresses and trade fairs will be allowed to be held again, albeit with restrictions and subject to strict hygiene measures. "The economy needs trade fairs for a restart", demanded AUMA - the Association of the German Trade Fair Industry - already at the end of April. Dr. Jochen Köckler, CEO of Deutsche Messe AG from Hanover, is now full of confidence: "We can hold trade fairs - even in times of corona."
- Blog Post
- Jochen Seelig
Free business card scanner: snapADDY CardScanner digitizes popular exchange objects for free
Having come into fashion in France in the 17th century, the business card has become the most popular exchange object in the business world to this day. And this is unlikely to change any time soon. The rapidly advancing digitalization seems to have no effect on the printed cardboard card. While analog processes are increasingly being replaced by innovative high-tech solutions, especially in everyday business life, the question is still asked in the traditional way at business meetings, trade fairs and conferences: "May I give you my card?
- Blog Post
- Christian Zinke
Scan and read out trade fair badges - What is really behind it?
Again and again we receive inquiries from our customers whether the snapADDY CardScanner and snapADDY VisitReport can also read trade fair badges. Especially at trade fairs and events in North America, the traditional exchange of business cards is sometimes omitted. Instead, the trade fair tickets - better known as badges in the trade jargon - are scanned. This would be much easier for the sales colleagues at the trade fair stand, they say. With this article we would like to give you a general overview and dispel two myths about trade fair badges.
- Blog Post
- Jochen Seelig
Changes to your snapADDY - Pipedrive connection
As of December 02nd, 2019, Pipedrive will change the login of the API we use to OAuth authentication. A login via the current authentication is thereafter no longer possible. Logging in via OAuth gives you transparency about which applications have access to data and gives you better opportunities to control the authorizations of these integrations.
- Blog Post
- Johannes Lorenz