snapADDY Blog - Tips & Tricks for Marketing & Sales

I am responsible for lead generation at snapADDY GmbH. My daily work revolves around determining together with my team the sources for acquiring suitable leads and preparing them for our sales department. In addition, we design the lead generation and lead processing workflow in such a way that there are no unnecessary unforeseen issues. When we use the term "lead," we distinguish between companies that are potential customers and contact persons. For us, one always includes the other, and of course, several contacts in the same company can be good leads.

Many business areas thrive on exchange. At snapADDY, for example, several employees are often involved in the development of new product features. The individual work plans have to fit together perfectly. That is why it is essential to know the position of each colleague. Meanwhile, sales representatives manage very well on their own, as they support the customer without depending on the work performance of other colleagues. As a result, internal sales meetings are often seen as a waste of time and a necessary evil – at best.

We are not the only ones who think so: Leonhard Kemnitzer, expert marketing manager at Baumüller Nürnberg GmbH in Germany, provides a good example of this in an article on marconomy.de (a specialized portal for B2B marketing, communication, and sales). The expert describes in detail the advantages of digital lead capture tools and gives some tips for the selection and implementation process of such apps in the company.

Our interviewee, Hannes Gottwald, has been working at voestalpine Stahl GmbH in Linz (Austria) for more than 12 years. For the last five years, Mr. Gottwald has been in charge of event management and promotion, which means he is also responsible for the company's trade fairs and customer events.

Renowned researchers agree that "data is the gold of the 21st century". Data storage has increased massively in recent years. More and more rules and laws are being passed to regulate the data storage - especially personal data – to which companies must adhere. Certainly, a great example of this is the General Data Protection Regulation (GDPR).

For some time now, the digitalization of sales and marketing has been the talk of the town. Even before the Coronavirus pandemic began, the events and trade fair sector was already experiencing changes. Virtual showrooms, 3D booths, and smart apps for digitally capturing leads are part of the daily work of many exhibitors. Now, with all these digital possibilities, will in-person trade shows continue to exist in the future despite the current pandemic situation?

In our Summer SALE on June 30th, 2021, the focus was all about Data. In the last quarter, we added new features to snapADDY DataQuality to further improve the quality of data in your CRM system. During the live stream, we take a look at what's behind snapADDY and explain how we successfully use machine learning for our products. We also had an interesting interview with our customer Robert Hawke from OMICRON electronics and got an insight into their current processes for managing leads. Below you will find a summary of the highlights of our event. You can also find the full video on our YouTube channel.

Today, nothing works without a CRM system: Nine out of ten companies use software to record and manage their customer relationships internally. However, even the best CRM system is useless if employees do not use it correctly...

Wouldn't it be a dream to know at the push of a button where the biggest sales potentials are or to identify missed sales opportunities with current customers? It would be a dream come true for every salesperson: just picking up the phone and getting "the job done".