
Social Selling – Tips on how to use LinkedIn for customer acquisition
At snapADDY, we encourage our employees to be as active as possible on LinkedIn. The potential of the platform is too great not to take advantage of it. To use it, we take our employees by the hand but without giving them specific restrictive guidelines. Here are a few examples from our experience that we hope will help you make the most of LinkedIn for customer acquisition in your company.
- Blog Post
- Victor Weitzmann

Five tips for effective organization of sales meetings
Many business areas thrive on exchange. At snapADDY, for example, several employees are often involved in the development of new product features. The individual work plans have to fit together perfectly. That is why it is essential to know the position of each colleague. Meanwhile, sales representatives manage very well on their own, as they support the customer without depending on the work performance of other colleagues. As a result, internal sales meetings are often seen as a waste of time and a necessary evil – at best.
- Blog Post
- Victor Weitzmann

Machine Learning Techniques: Sentence Embedding and Other Weighting Strategies
In our latest medium.com blog post, our Data Scientist Jan Paulus uses code examples to illustrate how to use the machine learning concept of sentence embeddings and what kind of weighting strategies can be used.
- Blog Post
- Carina Hoßfeld

Is the classic paper contact form filled out in pencil no longer useful? We say YES to digital lead capture!
We are not the only ones who think so: Leonhard Kemnitzer, expert marketing manager at Baumüller Nürnberg GmbH in Germany, provides a good example of this in an article on marconomy.de (a specialized portal for B2B marketing, communication, and sales). The expert describes in detail the advantages of digital lead capture tools and gives some tips for the selection and implementation process of such apps in the company.
- Blog Post
- Birte Schwab

Highlights of our Fall SALE
More and more companies are rethinking how to improve their analog processes. Digitalization has long been present in many areas, but there is still a long way to go when it comes to lead capture at trade shows. However, for many companies, a trade fair is THE event of the business year. This is where it is possible to make new contacts and maintain old business relationships. Therefore, during our Fall SALE on September 29, 2021, we took an in-depth look at the topic of digital lead acquisition and showed how modern lead management really works for our customer Hannes Gottwald from voestalpine Stahl GmbH. In this blog post, we have summarized the highlights of our event for you. You can find the complete video on our YouTube channel.
- Blog Post
- Louisa Yavuz

Trade fair lead capture at voestalpine: Interview with Hannes Gottwald
Our interviewee, Hannes Gottwald, has been working at voestalpine Stahl GmbH in Linz (Austria) for more than 12 years. For the last five years, Mr. Gottwald has been in charge of event management and promotion, which means he is also responsible for the company's trade fairs and customer events.
- Expert interview
- Carina Hoßfeld

Lead management software: Get your target quickly and analyze software tenders using a product requirements list
Many companies have taken advantage of the last few months to prepare for upcoming trade shows and in-person events and have joined the trend of capturing and managing leads digitally.
- Blog Post
- Louisa Yavuz

Data-driven decision making: Four practical tips for an effective implementation in sales and marketing
Renowned researchers agree that "data is the gold of the 21st century". Data storage has increased massively in recent years. More and more rules and laws are being passed to regulate the data storage - especially personal data – to which companies must adhere. Certainly, a great example of this is the General Data Protection Regulation (GDPR).
- Whitepaper
- Jochen Seelig

Guerrilla marketing: low investment, high advertising effect – also possible in B2B!
The jungle of communication tools causes many entrepreneurs and marketers to become frustrated. That is why this article is about a special form: Guerrilla marketing. What exactly does it mean and how can it be used in B2B marketing?
- Blog Post
- Birte Schwab

Digitalization in the trade fair sector: What will trade fairs be like in the future?
For some time now, the digitalization of sales and marketing has been the talk of the town. Even before the Coronavirus pandemic began, the events and trade fair sector was already experiencing changes. Virtual showrooms, 3D booths, and smart apps for digitally capturing leads are part of the daily work of many exhibitors. Now, with all these digital possibilities, will in-person trade shows continue to exist in the future despite the current pandemic situation?
- Blog Post
- Louisa Yavuz

Contact tracing at trade fairs: Implementing the Coronavirus health regulations easily and digitally
After months of strict measures, trade fairs are finally reopening in the fall! Are you already planning your first trade fair attendance? Then you have probably already heard about mandatory contact tracing. But how can you guarantee traceability for your visitors without any additional effort?
- Blog Post
- Louisa Yavuz

Highlights of our Summer SALE
In our Summer SALE on June 30th, 2021, the focus was all about Data. In the last quarter, we added new features to snapADDY DataQuality to further improve the quality of data in your CRM system. During the live stream, we take a look at what's behind snapADDY and explain how we successfully use machine learning for our products. We also had an interesting interview with our customer Robert Hawke from OMICRON electronics and got an insight into their current processes for managing leads. Below you will find a summary of the highlights of our event. You can also find the full video on our YouTube channel.
- Blog Post
- Louisa Yavuz

Duplicate check and data maintenance in CRM: Interview guest Robert Hawke from the USA
Robert Hawke is Project Manager at OMICRON electronics for more than 13 years and an expert in his field. The specialist answers Markus Klapprodt, Head of Operations at snapADDY, questions about CRM, among other things.
OMICRON electronics is an international company headquartered in Austria and has about 20 locations worldwide. OMICRON products are found almost everywhere where electricity is mentioned – test and diagnostic equipment, monitoring solutions and everything for the electrical power industry.
- Experteninterview
- Carina Hoßfeld

CRM user acceptance: How to increase the acceptance of your CRM system
Today, nothing works without a CRM system: Nine out of ten companies use software to record and manage their customer relationships internally. However, even the best CRM system is useless if employees do not use it correctly...
- Blog Post
- Louisa Yavuz

Six unloved tasks in sales
What does characterize a good salesperson? Motivating, convincing, communicative – these are certainly all qualities that characterize a good the salesperson. With these talents, nothing should stop a successful turnover. But if it were not for those unloved administrative tasks...
- Blog Post
- Louisa Yavuz

Sales Intelligence – How to get your sales team back into sales focus
Wouldn't it be a dream to know at the push of a button where the biggest sales potentials are or to identify missed sales opportunities with current customers? It would be a dream come true for every salesperson: just picking up the phone and getting "the job done".
- Blog Post
- Eva Keller

Increasing data quality without manual effort
Isn't it frustrating to have poorly maintained data that requires a lengthy manual update or remains incomplete due to the time and effort involved? This question will certainly cause some hands to go up in your team.
- Blog Post
- Eva Keller

Highlights of our Spring SALE
Our snapADDY Launch Event - SALE for short - was held for the third time on April 14, 2021. In the last quarter, we developed new features for our software solutions that we would gladly share with you. We also conducted an interesting interview with Salesforce expert and Dreamforce speaker Christian Kaimel, who has already successfully implemented snapADDY DataQuality in his company. Here is a summary of highlights from our Spring SALE.
- Blog Post
- Louisa Yavuz

Integration expertise at its best: Christian Kaimel in an interview
As a Salesforce expert, Christian Kaimel talks to our Head of Operations Marcus Klapprodt in an interview. Christian Kaimel works at e1 Business Solutions GmbH, a company that spun off from the AVL Group in 2001 to focus on process consulting and electronic implementation of business processes. He has supported the introduction and implementation of Salesforce in the group since 2008. In addition, he also consults on external customer projects, is a key speaker at Salesforce, and is thus a true Salesforce luminary.
With almost 12,000 employees, the AVL Group is the world's best-known company for development simulation, testing of drive technology, and measurement and testing technology. The AVL Group operates in the automotive, automation, industrial, and mechanical engineering sectors and is headquartered in Graz, Austria.
- Expert interview
- Carina Hoßfeld

Online trade fairs: What do they really have to offer compared to the classic trade fair?
Particularly in the B2B sector, trade fairs are a central element in the marketing mix and an absolute highlight in the marketing year. However, the year 2020 has significantly changed the annual trade fair schedule. From one day to the next, all trade fairs were canceled one after the other, and the shock was deep-seated: How should things continue? Suddenly, the personal approach, the opportunity to get to know each other better, the face-to-face meetings, and the exciting feeling of attending a trade show were all gone.
- Blog Post
- Eva Keller