
Evaluation of trade show contacts - Here's the optimal process for turning trade show contacts into qualified leads
Trade shows are the perfect opportunity to acquire potential customers and create business relationships. But what happens to all the contacts acquired at a trade show? What's the best way to turn these contacts into valuable leads?
- Blog Post
- Jochen Seelig

Achieving Business Success with Data Quality
Data quality has an increasing impact on business success because poor data quality can cost up to 25% of your revenue! Learn more in our blog post and free guide about the benefits and importance of high data quality and how you can maintain it.
- Blog Post
- Louisa Yavuz

5 Reasons Why You Should Capture Your Trade Show Leads with a Lead App and Not with Your CRM App
Trade shows are the highlight of the year for many sales and marketing teams. The trade show participation requires a lot of effort and planning and has a clear goal: cultivating existing customers and generating leads. Whereas in the past, pen and paper were used, today digital solutions for contact recording are increasingly used. Many companies are faced with an important decision: should the mobile app of the CRM system be used or should a separate lead app be introduced? We have summarized the advantages and disadvantages for you.
- Blog Post
- Louisa Yavuz

Data Enrichment: Why Keeping Master Data Up to Date Is Crucial
Nowadays, it is crucial that companies keep their customer data and company records up to date. However, keeping master data up-to-date is often a tedious and time-consuming task that requires a lot of resources. In this blog post, we would like to introduce you to a solution approach that can help you automatically update company data and keep it up to date: Data Enrichment.
- Blog Post
- Louisa Yavuz

5 lessons learned when switching from isolated solutions to an all-in-one solution
Many companies often find that several teams and departments have to struggle with isolated solutions. Having a specific tool for each objective and different information not only leads to inefficiencies, but also impairs external communication and, in the worst case, worsens credibility with customers. To avoid problems like these, we took up the challenge last year: We discontinued our Customer Relationship Management (CRM) and Customer Service (CS) systems and switched to the all-in-one solution HubSpot.
- Blog Post
- Victor Weitzmann

Account-based Marketing (ABM): The Future of Marketing and Sales?
Account-based marketing is becoming as important as traditional lead generation. To successfully implement it in the company, it is necessary to have a clear strategy, structural requirements, and appropriate tools. But what does the term refer to, how does ABM work, and is this strategy becoming the most important benchmark in B2B marketing?
- Blog Post
- Carina Hoßfeld

An expensive CRM system, but nobody uses it? – How to increase user acceptance
Regardless of the cost, a CRM system represents a decisive factor for the success of a company, being the central database. Even if the system has been fully implemented in the company's processes, it often fails due to lack of use. Therefore, we decided to get to the bottom of this problem and give you useful tips on how to increase user acceptance of the CRM system in your company.
- Blog Post
- Carina Hoßfeld

Marketing Automation – the next tool to be introduced without success or to bring real added value?
Marketing automation promotes efficiency and the huge time savings they bring to marketing and sales. But is it a must-have, is it just another tool implemented into processes without delivering results or does it add value for your company? We reveal whether the hype is justified and what prerequisites are involved in using automation.
- Blog Post
- Carina Hoßfeld

Where does the crocodile logo come from?
What's behind our crocodile logo? Often, many of our customers or curious people ask us this question when they see us around with our snapADDY t-shirt. Our crocodile logo makes snapADDY stand out from other B2B IT companies with its eye-catching t-shirts and bags. Where did the idea for the eye-catching logo come from?
- Blog Post
- Sarah Höck

Testing Software Solutions for Extracting Contact Data from Email Signatures
The range of software solutions and other tools for the digital capture of contact data in email signatures is constantly growing, which makes it difficult to choose the right one. Furthermore, the recognition quality of the individual parsers – often the most important selection criterion – varies considerably and can only be determined by time-consuming, manual tests.
- Blog Post
- Louisa Yavuz

Marketing Automation and Lead App – an unbeatable duo for efficient lead management at trade shows
Digitalization and marketing automation – today, they are a must for every company. Instead of implementing them piecemeal, we should think about introducing them into comprehensive processes. For example, at trade fairs, – one of the most important marketing tools of a company – not only the image and customer relations are improved, but also the success of lead generation is measured. And how can you efficiently capture and process leads with intelligent tools to make them become customers as quickly as possible?
- Blog Post
- Louisa Yavuz

Sales through CRM – processes that make your working life easier
Everyone knows the dilemma: sales agents refuse to rely on CRM. Even though it is a customer relationship management tool that can be crucial for the company's success. We show you the advantages of using CRM efficiently and how you can exploit them directly in your company.
- Blog Post
- Carina Hoßfeld

Construction and building machinery industries go digital – switching from analog to digital lead capture
Digitalization is a topic that continues to be the talk of the town. The needs and advantages of digital processes are obvious: focus on process simplification, efficiency, and flexibility – to name a few. However, high investments at the beginning of digital processes are often accompanied by doubts about their usefulness. Therefore, in a sector characterized for being tangible, such as construction and machinery, it is common to ask whether switching from analog lead capture to digital is useful.
- Blog Post
- Carina Hoßfeld

Lead capture at trade shows – we show you the most efficient way with LinkedIn
Who hasn't experienced it: trade show forms and visit reports are filled out with pen and paper. Incorrect and incomplete forms, long processing times and delayed follow-ups are often the result.
- Blog Post
- Louisa Yavuz

How The Change Works: From Analog Trade Show Sheets to Digital Lead Capture
Who hasn't experienced it? Trade show forms and visit reports are filled out with pen and paper. Incorrect and incomplete forms, long processing times and delayed follow-ups are often the result.
- White paper
- Birte Schwab

Digital Lead Capture in Corporations
Corporations and large companies regularly attend trade fairs to meet existing and potential customers in person and to expose their products and services. Currently, many of these companies still use pen and paper to record their trade show leads. However, the willingness to switch from analog to the digital capture of leads is growing steadily.
- Blog Post
- Nayibe Martin Barrera

Highlights of our Winter SALE
Social Selling is currently a key element in the business world. It is practically impossible to miss it on the LinkedIn business platform since the target audience or potential decision-makers can be easily identified and contacted. For this reason, many companies have included Social Selling in their business processes. In an interview, Social Selling expert Zoran Katic gives us some tips on how to further exploit the potential of the business social network. We summarize the highlights of the Livestream for you. You can find the full video (subtitled) on LinkedIn and our YouTube channel.
- Blog Post
- Louisa Yavuz

Social Selling Expert: Interview with Zoran Katic
Eighteen years ago, Zoran Katic started his sales career with classic cold calling. Today, as owner and managing director of Pluspulso GmbH, he still focuses on acquiring new B2B customers, but his strategy has changed. Instead of using "push marketing" to make cold calls, he now prefers "pull marketing." Katic combines new communication channels like LinkedIn with the personal relationship-building of traditional sales. In this expert interview with snapADDY CEO Jochen Seelig, he shares with us how he implements these strategies for his company and what he recommends to his customers.
- Expert interview
- Nayibe Martin Barrera

Badge Scan at the Hannover Messe: Capture your trade fair leads digitally now
Many exhibitors and trade fair attendees are looking forward to the next Hannover Messe, but they will have to wait a little longer: Due to the pandemic, the trade fair for industrial transformation had to be postponed and will not take place in April as planned, but from May 30 to June 2. However, exhibitor preparations are already in full swing and the hype on websites is already buzzing.
- Blog Post
- Louisa Yavuz

B2B lead generation – sources and process design for long-term success
I am responsible for lead generation at snapADDY GmbH. My daily work revolves around determining together with my team the sources for acquiring suitable leads and preparing them for our sales department. In addition, we design the lead generation and lead processing workflow in such a way that there are no unnecessary unforeseen issues. When we use the term "lead," we distinguish between companies that are potential customers and contact persons. For us, one always includes the other, and of course, several contacts in the same company can be good leads.
- Blog Post
- Victor Weitzmann