snapADDY Blog - Tips & Tricks for Marketing & Sales

Lead management software: Get your target quickly and analyze software tenders using a product requirements list

Many companies have taken advantage of the last few months to prepare for upcoming trade shows and in-person events and have joined the trend of capturing and managing leads digitally.

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Data-driven decision making: Four practical tips for an effective implementation in sales and marketing

Renowned researchers agree that "data is the gold of the 21st century". Data storage has increased massively in recent years. More and more rules and laws are being passed to regulate the data storage - especially personal data – to which companies must adhere. Certainly, a great example of this is the General Data Protection Regulation (GDPR).

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Guerrilla marketing: low investment, high advertising effect – also possible in B2B!

The jungle of communication tools causes many entrepreneurs and marketers to become frustrated. That is why this article is about a special form: Guerrilla marketing. What exactly does it mean and how can it be used in B2B marketing?

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Digitalization in the trade fair sector: What will trade fairs be like in the future?

For some time now, the digitalization of sales and marketing has been the talk of the town. Even before the Coronavirus pandemic began, the events and trade fair sector was already experiencing changes. Virtual showrooms, 3D booths, and smart apps for digitally capturing leads are part of the daily work of many exhibitors. Now, with all these digital possibilities, will in-person trade shows continue to exist in the future despite the current pandemic situation?

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Contact tracing at trade fairs: Implementing the Coronavirus health regulations easily and digitally

After months of strict measures, trade fairs are finally reopening in the fall! Are you already planning your first trade fair attendance? Then you have probably already heard about mandatory contact tracing. But how can you guarantee traceability for your visitors without any additional effort?

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Highlights of our Summer SALE

In our Summer SALE on June 30th, 2021, the focus was all about Data. In the last quarter, we added new features to snapADDY DataQuality to further improve the quality of data in your CRM system. During the live stream, we take a look at what's behind snapADDY and explain how we successfully use machine learning for our products. We also had an interesting interview with our customer Robert Hawke from OMICRON electronics and got an insight into their current processes for managing leads. Below you will find a summary of the highlights of our event. You can also find the full video on our YouTube channel.

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Duplicate check and data maintenance in CRM: Interview guest Robert Hawke from the USA

Robert Hawke is Project Manager at OMICRON electronics for more than 13 years and an expert in his field. The specialist answers Markus Klapprodt, Head of Operations at snapADDY, questions about CRM, among other things.

OMICRON electronics is an international company headquartered in Austria and has about 20 locations worldwide. OMICRON products are found almost everywhere where electricity is mentioned – test and diagnostic equipment, monitoring solutions and everything for the electrical power industry.

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CRM user acceptance: How to increase the acceptance of your CRM system

Today, nothing works without a CRM system: Nine out of ten companies use software to record and manage their customer relationships internally. However, even the best CRM system is useless if employees do not use it correctly...

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Six unloved tasks in sales

What does characterize a good salesperson? Motivating, convincing, communicative – these are certainly all qualities that characterize a good the salesperson. With these talents, nothing should stop a successful turnover. But if it were not for those unloved administrative tasks...

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Sales Intelligence – How to get your sales team back into sales focus

Wouldn't it be a dream to know at the push of a button where the biggest sales potentials are or to identify missed sales opportunities with current customers? It would be a dream come true for every salesperson: just picking up the phone and getting "the job done".

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dataquality

Increasing data quality without manual effort

Isn't it frustrating to have poorly maintained data that requires a lengthy manual update or remains incomplete due to the time and effort involved? This question will certainly cause some hands to go up in your team.

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Highlights of our Spring SALE

Our snapADDY Launch Event - SALE for short - was held for the third time on April 14, 2021. In the last quarter, we developed new features for our software solutions that we would gladly share with you. We also conducted an interesting interview with Salesforce expert and Dreamforce speaker Christian Kaimel, who has already successfully implemented snapADDY DataQuality in his company. Here is a summary of highlights from our Spring SALE.

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Integration expertise at its best: Christian Kaimel in an interview

As a Salesforce expert, Christian Kaimel talks to our Head of Operations Marcus Klapprodt in an interview. Christian Kaimel works at e1 Business Solutions GmbH, a company that spun off from the AVL Group in 2001 to focus on process consulting and electronic implementation of business processes. He has supported the introduction and implementation of Salesforce in the group since 2008. In addition, he also consults on external customer projects, is a key speaker at Salesforce, and is thus a true Salesforce luminary.

With almost 12,000 employees, the AVL Group is the world's best-known company for development simulation, testing of drive technology, and measurement and testing technology. The AVL Group operates in the automotive, automation, industrial, and mechanical engineering sectors and is headquartered in Graz, Austria.

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Online trade fairs: What do they really have to offer compared to the classic trade fair?

Particularly in the B2B sector, trade fairs are a central element in the marketing mix and an absolute highlight in the marketing year. However, the year 2020 has significantly changed the annual trade fair schedule. From one day to the next, all trade fairs were canceled one after the other, and the shock was deep-seated: How should things continue? Suddenly, the personal approach, the opportunity to get to know each other better, the face-to-face meetings, and the exciting feeling of attending a trade show were all gone.

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5 tips for a successful CRM rollout

After long, nerve-wracking weeks and months full of meetings and continuously weighing up the advantages and disadvantages of all offered systems, it is finally time to decide on a CRM! The joy is great, it can finally get started. Decision-makers are all excited when they look at studies on CRM usage. According to Hubspot, implementing a CRM can increase company revenue by nearly a third, and sales team productivity increases by the same amount. The marketing department also has reason to cheer. Conversion rates can increase by up to 300% under the influence of the new CRM. So, roll up your sleeves and get going!

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Contacts synchronization between Outlook and Salesforce

Salesforce for Outlook, Outlook Integration, Lightning Sync for Microsoft® Exchange, Einstein Activity Capture... Nowadays, there are a lot of different possibilities to synchronize contacts between Outlook and Salesforce. Who can still manage to maintain an overview of them? We have taken a closer look at this topic and hope to be able to answer a few unanswered questions.

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Increasing the conversion rate in sales using Lead Nurturing

How can you increase your sales conversion rate through Lead Nurturing? Good question! Let's start with an example because it has certainly happened to all of us: You shop online, fill your shopping cart, and then you don't submit the order after all. But why does this happen?

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snapADDY Grabber was yesterday – snapADDY DataQuality is today!

Since the founding of snapADDY, the Grabber has been an integral part of our range of products. Now, the brilliant further development of the smart software application is taken into account and a new era is heralded, which is also expressed in a new product name: snapADDY DataQuality.

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Changes in sales: Interview with CRM expert Benjamin Braun

Marcus Klapprodt, Head of Operations, had the pleasure to talk to CRM project coordinator Benjamin Braun. After a thorough education as an industrial mechanic, our interview partner made a lateral move into sales. As the piles of visit reports and business cards on his desk grew larger and larger, Benjamin Braun decided to implement a CRM system. Since then, he is the responsible for the CRM system roll-out and implementation and their data quality improvement.

Gebrüder Heller Maschinenfabrik was founded in Nürtingen, Germany, more than 100 years ago. It started as a small toolmaker's shop but currently, it is a globally operating company and leading manufacturer in the CNC tool and machine sector with around 3,000 employees and five production sites. Benjamin Braun worked for the German machine manufacturer until June 2021.

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Data Cleansing: This is why it pays to clean your data regularly!

In times of Big Data, continuous maintenance and data cleansing are becoming increasingly important. Particularly B2B contact data become obsolete in shorter periods, are incomplete, incorrect or even not systematically recorded in a CRM system. The fatal outcome: If no action is taken, the challenges and problems become even worse and usually cost your company capital and resources. But it does not have to come to that!

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