CRM contact data automatically up to date

snapADDY DataQuality

Achieving business success with data quality


Poor data quality may cost you up to 25% of your sales!

DataQuality - automatic CRM update

Transfer of email signatures

Contact data in email signatures is automatically checked, existing CRM data records are updated or new ones are created. This means you no longer have to enter contact data manually.  

CRM data import

Company data can be imported into your CRM without detours and automatically enriched or cleaned up. The duplicate check ensures a clean database.  

Automatic CRM update

CRM inventory data is checked by snapADDY DataQuality to ensure that it is up-to-date and complete, and is enriched or updated accordingly.  

Email signatures contain valuable contact information!

On average, your employees receive 20 business emails per day. Only the fewest contact data are transferred to the CRM. snapADDY DataQuality automatically synchronises these email signatures with your CRM system.


No more lost contact data with DataQuality

Say goodbye to outdated, incorrect and duplicate records. With DataQuality, your CRM contact data is always up to date.

Automatic synchronization of email signatures
DataQuality Automation

Keep your CRM contact data automatically up to date

Say goodbye to manual data maintenance and incomplete or outdated contact information.

DataQuality Research

From now on use your time for your sales activities

Poor data quality makes the sales process more difficult! DataQuality supports you with CRM data maintenance.

How is CRM data enriched and updated?

Artificial Intelligence (AI)

To increase the data quality in CRM systems, the latest methods from the field of artificial intelligence are used to keep human effort and the error rate as low as possible.

Automated workflows

snapADDY DataQuality regularly checks your data for changes and updates. For example, if a contact's phone number or email address changes, the corresponding information is automatically adjusted in your CRM system.

Integrated duplicate check

snapADDY DataQuality prevents duplicates and cleans up incorrect or outdated information in your CRM. This means you always have access to correct and relevant data.


Always well connected to your CRM system

snapADDY DataQuality works well with a variety of CRM systems and sends data automatically or at the touch of a button.

Before the introduction of snapADDY DataQuality, we needed 11 hours for data maintenance for 200 contacts. We invested 65% of the working time in data processing and not in the customer. In comparison, with snapADDY DataQuality we only need a little over 6 hours in total! Thanks to the integrated duplicate check, the manual check for duplicates in the CRM is also no longer necessary.

Robert Hawke, OMICRON electronics

Robert Hawke

OMICRON electronics, Business Process Manager


Capture contacts

Only 6 hours instead of 11


The effort required to implement snapADDY DataQuality is extremely low, as the software solution uses standard CRM system interfaces. The implementation of these standard interfaces is already complete and is only adapted to the individual circumstances of a customer by means of a configuration. This configuration is carried out by snapADDY specialists and your IT only needs to provide the information on the field specifications of your CRM system. More information here: Installation & DataQuality in your CRM system.

All fields in DataQualitiy are individually customizable and are usually linked to the fields in your CRM system. This allows you to integrate the product seamlessly into your existing workflow. This customization is offered under the name CRM Mapping and can be booked by you.

Yes, the DataQuality solution checks for duplicates in the CRM system and only creates new contacts if there is no existing contact or company. The duplicate detection is a proprietary development of snapADDY and can also be customized to individual circumstances. When new values are recognized, they can be added to existing duplicates.

Depending on the settings, suggested changes can be processed automatically or semi-automatically. The implemented workflows allow you to decide what type of change (e.g. new telephone number) will automatically update the contact data or be submitted to an employee or team for checking.

  • E-mail signatures
  • Business cards
  • Public databases (trade registers, business directories and other databases that provide information on companies and contact persons)
  • LinkedIn
  • Company website (imprint data)
  • Other sources (Google Maps & Google Places)

Yes, snapADDY DataQuality can be used worldwide. Our AI-based address recognition supports not only Latin but also Chinese, Cyrillic and Japanese characters and recognizes contact data from over 50 countries.

As a single user in a company, you can start for €348 per year. Larger companies and teams can purchase larger user quantities in the Enterprise package. (From 25 users approx. 144€ per user per year). You can find more information about our pricing on the pricing page or you can speak directly to our sales department.

Your data is processed in a GDPR-compliant manner. The data storage and business logic of our software solutions are realised at AWS in Germany. Privacy & Security Hub

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