Niverplast: From Paper Trails to Peak Performance: How Niverplast Accelerated Its Trade Show Lead Management by 80%
Slashing manual work, boosting data quality, and accelerating follow-ups—Niverplast has redefined how its global sales team captures and follows up on trade show leads. What used to be a time-consuming, error-prone process is now a streamlined, data-driven workflow that reps actually enjoy using. Sales Marketeer Mitchel Damman shares how snapAddy’s VisitReport became a true game-changer.
Company Profile
- Niverplast B.V.
- Industry: Packaging Solutions & Machinery
- Headquarters: Nijverdal, Netherlands
- Employees: Around 300 worldwide
- Markets: Europe, North & South America, Japan, Australia and Resellers all around the world
- CRM: Pipedrive (transitioning to Microsoft Dynamics)
Niverplast develops and builds intelligent bag-in-box packaging systems, covering everything from case erecting and bag placing to filling, sealing, and palletizing. While around 80 % of its customers are in the frozen food industry, the company also serves clients in the pharmaceutical sector. What began nearly 40 years ago as a small plastic bag manufacturer has evolved into a global provider of fully automated packaging lines, maintaining its friendly, down-to-earth Dutch spirit every step of the way.
At a Glance: Why Niverplast Chose VisitReport
- Seamless CRM integration (Pipedrive integration, Dynamics planned)
- Structured, ready-to-use CRM data via custom digital questionnaires
- Lead processing up to 80 % faster
- Centralized, standardized lead capture across global sales teams
- Intuitive and easy-to-use app for every sales rep
- Consistent comparison of trade show performance
- Increased CRM adoption and significantly improved data quality
Before: Hundreds of Paper Lead Sheets and One Very Busy Marketing Desk
Before implementing VisitReport, Niverplast’s lead capture process was entirely manual. For each trade show, the team printed between 100 to 200 lead sheets, so sales reps could jot down notes by hand and staple on business cards. After every event, all that paperwork landed on the desk of Mitchel Damman. “I had to enter everything manually,” recalls Mitchel. “Processing about 100 leads took a whole day, and of course, there was always the risk of typos or missing data.”
It was a slow and error-prone process, with data quality hinging on legible handwriting and accurate manual input. Valuable time was lost before leads were even ready for follow-up. Comparing performance between events was nearly impossible without more manual work. It was clear the team needed a faster, more reliable, and scalable lead management solution that could support multiple teams and countries.
Challenge: Aligning Global Teams, Eliminating Data Silos, Increasing CRM adoption
With sales reps and events spanning multiple continents, Niverplast struggled to maintain consistency. Lead data came in various formats. Emails were stored in personal Outlook folders and CRM adoption was low. “Everyone had their own way of doing things,” Mitchel explains. “There was no shared structure, and it was hard to get reliable data or compare one event to another.” To move forward, Niverplast needed a unified, user-friendly system that could align international teams, standardize data capture, and integrate seamlessly with the company’s CRM—all without slowing down sales reps in the field.
A Seamless Shift to Digital Lead Capture
When Niverplast began exploring alternatives to manual lead capture, the team tested several basic card-scanning apps, but those lacked essential features like custom questionnaires, CRM integration, and other sales related features. What they needed was a fully integrated workflow.
That’s when VisitReport came into play. “We chose snapAddy because of the complete feature set and the easy CRM connection,” Mitchel explains. “Plus: Everything is intuitive for our sales team. You scan a business card, contact data is automatically mapped to CRM fields, then fill in a few fields in the questionnaire, and the data is basically ready to use.”
Implementation was quick and straightforward. Mitchel rolled out VisitReport to the global team through short Microsoft Teams sessions. “It’s so simple, I could teach it to a five-year-old,” he says with a smile. “Everyone got it right away.” With VisitReport’s digital questionnaires, the team now captures key lead details in a structured, CRM-ready format. Information such as product type, project scope, interest level and lead priority is recorded and automatically mapped to the correct CRM fields.
Some reps prefer entering data directly at the booth; others do it right after the meeting—either way, the result is the same: clean, consistent data flowing into one central system. This ensures that hot leads reach the right salesperson within hours instead of days.
“We chose snapAddy because of the complete feature set and the easy CRM connection. Plus: Everything is intuitive for our sales team. You scan a business card, contact data is automatically mapped to CRM fields, then fill in a few fields in the questionnaire, and the data is basically ready to use.”
Mitchel Damman, Sales-Marketeer at Niverplast
The Gain: 80% Faster Processing — and a Stronger CRM Culture
With VisitReport, Niverplast has significantly reduced processing time and improved lead data quality. The time spent handling leads after each trade show has dropped by around 80%. “Now I just review the data in VisitReport and push it straight into Pipedrive,” Mitchel explains. “It’s fast, accurate, and everything looks clean.”
Beyond efficiency, the tool has raised CRM acceptance and helped build a stronger CRM culture. Leads are now correctly tagged, complete, and easier to evaluate. Niverplast can track how many contacts each event generated and compare performance year over year, insights that were simply out of reach before. Even team members who initially preferred pen and paper have adopted the new workflow. Some still jot down notes by hand but then transfer everything to VisitReport afterward, blending familiar habits with digital efficiency.
This transparency has made it easier for Niverplast to evaluate which trade shows deliver the best ROI and where to scale back. It has also elevated the marketing team’s role, turning them into strategic contributors for business intelligence.
“We can now see how many leads came from each show,” says Mitchel. “That helps us decide which exhibitions are really worth it, where to change team sizes or even stop attending.”
“We can now see how many leads came from each show. That helps us decide which exhibitions are really worth it, where to change team sizes or even stop attending.”
Mitchel Damman, Sales-Marketeer at Niverplast
Conclusion: Faster, Smarter, and Ready for Every Event
With VisitReport by snapAddy,
- Niverplast has turned a manual task into a fast, reliable digital process.
- Lead data is now complete, consistent, and ready for follow-up within hours.
- CRM adoption across the sales team has grown significantly.
- Marketing plays a key role in driving insights and business decisions.
“VisitReportis now part of every exhibition we attend—and we wouldn’t want to go back,” says Mitchel Damman.