snapADDY Blog - Tips & Tricks for Marketing & Sales

In our most recent tech-blog post on Medium, we show you how we employ machine learning in the snapADDY Assistant with the concrete example of signature detection in emails.

In the last weeks we have been working on the revision of our dashboard to allow you a more accurate evaluation of your reports and other settings. As a first step we have now introduced the first version of our Reportings 2.0 as well as user groups as an extension of our new user administration. With this blog article we would like to show you how you can use the innovations in the Dashboard for your trade fair appearance.

Business card readers are a useful invention. When a lot of business cards have accumulated again after a trade fair or a longer business visit, you used to have to do a lot of work by hand. Typing business cards costs time, nerves and blocks time for the essential things at work. In this blog article, different solutions for and types of business card readers will be presented.

The exhibition space at the trade fair is well attended, the discussions are promising - and yet the commitment at the trade fair does not result in a higher turnover? Companies that have recognised the importance of a trade fair appearance often forget that they also have to invest in an efficient lead registration process at the trade fair. An important step here is capturing all leads, which can now also be conveniently carried out with the iPad during a conversation. In the following blog article, we have summarized how the capture process via iPad with snapADDY works and which advantages and disadvantages arise compared to the classic paper sheet.

Lead acquisition at the trade fair is the decisive factor in ensuring that the fair pays off for the company. By offsetting the quantity and quality of the recorded leads and the budgetary expenditure for the trade fair, the success of the trade fair can ultimately be determined and qualitatively justified.

Working in the field service brings some pleasant things with it. It means that you travel a lot, often work directly with the customer and gain insight into many companies on site. On the other hand, there is the greater willingness to travel, which one has to bring along, and also the time-consuming follow-up of the conversations in the field service and typing in sales data in your CRM system. In short, it is mainly a frequent paper chaos and annoying task for the sales representative shortly before the end of his working day.

With the new signature field in snapADDY VisitReport, you can digitally process your contracts or your consent to data processing at the trade fair or in the field service via our app. The approval to receive a newsletter on the way is also a frequently used use case for the signature field.

Even in 2018, a trade fair appearance is still an important concept of a sales strategy in a company. Despite increasing digitalization - or perhaps precisely because of it - personal contact at a trade fair with the associated sales opportunities is important for many decision-makers. In Germany, for example, the turnover of trade fair organizers is also rising continuously - from 2.35 billion euros in 2005 to 3.4 billion euros in 2015. In the following sections I would therefore like to discuss the opportunities that a company has for a central problem at a trade fair: effective lead management.