Shaping the Future of the Trade Show Industry: snapAddy at the M¹ Future Congress.

One of the highlights: a panel discussion featuring Robert Sarcevic (Siemens AG) and Leonhard Kemnitzer (Baumüller Group). Both organizations rely on snapAddy VisitReport to capture leads with precision and measurably accelerate their sales processes. Having two of our customers showcased as best-practice examples for smart, data-driven lead generation is something we are particularly proud of.

Jochen Seelig, Founder and CEO of snapAddy, will also be attending the event and looks forward to meeting industry decision-makers for personal conversations and in-depth exchange.

Key topics at the M¹ Future Congress include visitor acquisition and lead generation, creating a successful trade show presence and strong brand experiences, defining success factors and KPIs for the trade shows of tomorrow, as well as sustainability and resource-conscious trade show management.

The program features keynote presentations, deep-dive sessions, best-practice case studies, panel discussions, expert insights, and ample networking opportunities.

VisitReport is snapAddy’s solution for modern lead generation at trade shows. It automates the capture of visitor data, ensures that leads are recorded accurately, reliably, and in full compliance with data protection regulations, and transforms brief booth conversations into measurable business opportunities.

For companies such as Siemens and Baumüller, VisitReport has often been the critical enabler—turning trade show participation into tangible sales contacts, accelerating sales cycles, and significantly reducing post-event follow-up efforts.
Meet us at the M¹ Future Congress.

You can find all event details here.