B2B-Kontaktdaten bereinigen, ergänzen, aktualisieren, aufbereiten und extrahieren mit dem snapADDY Data Cleansing Service

Data Cleansing Service

Data Cleansing with snapADDY: Where manual processes of data maintenance reach their limits or have become excessive, the Data Cleansing Service comes into play. We help you on a project basis with the automated updating, enrichment and preparation of large amounts of data for your CRM system.

Cleansing of outdated and
incorrect B2B contact data

An old address here - a wrong job title there: Even with intensive data maintenance, not all changes automatically arrive in your CRM system. We tidy up your master data and initially restore it to a decent level.

Completion of incomplete
data records

Brave the gap - but please do not do so when it comes to your CRM data! However, if a large number of B2B contact information or features are still missing, we will be happy to close these data gaps for you.

Automated creation of
master data

E-mail boxes or Excel files often hide true data treasures! With our extraction and standardized preparation for import into your CRM system, you are guaranteed to not lose any potential and also save valuable time.

Why should you use the Data Cleansing Service?

The more you know about your customers, the more targeted and efficient you can address them in sales and marketing. However, you can only do this if your B2B customer data is of high quality. Reality shows that this is often not the case.

Every outdated, incorrect or incomplete data record is de facto worthless for you: contacting the right person is a waste of time, your action is wasted, resources and budget are used up anyway. The snapADDY Data Cleansing Service initially stops this proportionally increasing loss of efficiency. Our Data Scientists take care of your problem cases on a project basis and apply their know-how and our intelligent technologies in a targeted manner to sustainably increase the data quality in your CRM system.

  • 91% of CRM data is incomplete and 70% is outdated without maintenance within a year

    — Salesforce
  • At least 50% of the leads addressed by sellers are actually not potential customers

    — Marc Wayshak
  • Salespeople spend on average only 35% of their working time on sales

    — Forbes

Which results could snapADDY achieve with Data Cleansing?

One of Europe's leading electronics wholesalers

Our project with snapADDY was a great success and our expectations were exceeded. The cooperation with snapADDY's data scientists was efficient, professional and fun. Thanks to the insight into the technologies used, we were also able to take away valuable information for the future design of our processes.

The joint successes:

  • Job titles of existing contact persons automatically supplemented or updated.
  • Automatic classification of job titles in decision levels and departments (e.g. decision-maker vs. user, sales vs. purchasing).
  • Recognition of contact data from e-mail signatures based on service tickets. Job titles, company names, personal names, telephone numbers, fax numbers, cell phone numbers, addresses and much more were extracted.

Conclusion of our customer:

The business case for collaboration is more than positive. A huge number of manual working hours could be saved, and our marketing activities can be played out more target-oriented and are therefore more successful.

The initial proof-of-concept with our customer was so convincing that we are now integrating and further automating the data cleansing and enrichment, which was initially carried out once, into the customer's ongoing processes.

A market leader in the healthcare sector

What an incredibly great success. We are always looking for new ways to improve our sales contact information and keep it up-to-date. Especially regarding new practices or potential customers, manual data research is extremely time-consuming. The contact data automatically collected by snapADDY is worth its weight in gold for our sales team.

The joint successes:

  • Automatic recognition of company master data of smaller companies in the health care sector that have only recently started conducting business.
  • Verification of already existing master data regarding contact telephone numbers and addresses.

Conclusion of our customer:

The data quality achieved by snapADDY is surprisingly good. Every automation in this area saves us several hours of work and we want to integrate this solution into our CRM system as soon as possible.

Based on the successful data cleansing project, we are now examining together with our customer how we can integrate the processes into the CRM system Salesforce used by the customer in the long term.

How exactly does a data cleansing project at snapADDY work?

 

  1. You have a data problem - we offer the solution!
    You have a large set of B2B data to be cleaned, supplemented, updated or prepared? Please contact us using the form below. In an initial online meeting, a data scientist will work with you to determine how the existing problem can be solved to your satisfaction.

  2. Random sampling provides clarity for the further course of the project
    In the next step, you first send us a data sample. With the help of this representative subset, our data scientist can get a real overview and estimate the actual effort of the project.

  3. Data cleansing using intelligent technologies
    Your problem is recognized and the objectives are defined together: Our data scientist can start with your professional data cleansing. To do this, you provide us with the population of your data, which is then cleansed, supplemented or processed with the help of our intelligent technologies. Throughout the entire project, we guarantee DSGVO-compliant further processing according to the highest standards.

  4. Presentation of the results in a target-performance comparison
    Your data has been successfully optimized and will be transferred back to you in the desired format. The project is concluded with a joint meeting in which our data scientist presents the results achieved in a target-performance comparison. Our experience to date has shown that we have been able to exceed the expectations of our customers.

  5. Consulting to avoid future data problems
    How can you ensure that your data problem will not occur a second time? Our data scientist will be happy to provide you with well-founded answers to this question in the context of an optional consultation following the data cleansing project. We will discuss the causes with you and develop individual and sustainable measures to ensure that you always remain in control of your data!

You would like to cleanse, supplement or prepare your data with snapADDY?

Get in contact with us now: