E-mail signatures, the unused gold of inventory data maintenance
We urgently need to talk about e-mail! And I don't mean the content for the new mailing of the marketing campaign, or the topics of the newsletter. Today, I'm concerned with what you actually always find under the content of an e-mail in the business context: the signature.
- Michael Rachel
Using social media in sales correctly
Building up a network, being as close as possible to the customer and staying in touch - that's the be-all and end-all in everyday sales. So what could be better suited for this than social networks? After all, they are designed for extensive contact maintenance.
- Eva Keller
Refresh of the snapADDY Grabber: Two become one!
The snapADDY Grabber is available in the new version 9.0.0. The comprehensive software update brings numerous improvements in workflow and user experience. To this end, the user interface of the intelligent desktop assistant has been fundamentally redesigned, which can most succinctly be described by the words "Two become one".
- Christian Zinke
Get started at trade fairs with a hygiene concept
The Corona pandemic has brought the trade fair industry to a standstill. Major events were banned for several months. From September onwards, specialist congresses and trade fairs will be allowed to be held again, albeit with restrictions and subject to strict hygiene measures. "The economy needs trade fairs for a restart", demanded AUMA - the Association of the German Trade Fair Industry - already at the end of April. Dr. Jochen Köckler, CEO of Deutsche Messe AG from Hanover, is now full of confidence: "We can hold trade fairs - even in times of corona."
- Jochen Seelig
Free business card scanner: snapADDY CardScanner digitizes popular exchange objects for free
Having come into fashion in France in the 17th century, the business card has become the most popular exchange object in the business world to this day. And this is unlikely to change any time soon. The rapidly advancing digitalization seems to have no effect on the printed cardboard card. While analog processes are increasingly being replaced by innovative high-tech solutions, especially in everyday business life, the question is still asked in the traditional way at business meetings, trade fairs and conferences: "May I give you my card?
- Christian Zinke
Scan and read out trade fair badges - What is really behind it?
Again and again we receive inquiries from our customers whether the snapADDY CardScanner and snapADDY VisitReport can also read trade fair badges. Especially at trade fairs and events in North America, the traditional exchange of business cards is sometimes omitted. Instead, the trade fair tickets - better known as badges in the trade jargon - are scanned. This would be much easier for the sales colleagues at the trade fair stand, they say. With this article we would like to give you a general overview and dispel two myths about trade fair badges.
- Jochen Seelig
Digitize business cards into CRM system
I'm sure you're familiar with this situation: You meet a lot of potential customers and business partners at a meeting and exchange business cards with them. After the actual work is over, the time-consuming and annoying process of digitizing the contact data of the business cards into your crm system begins - and you've often wondered whether this can't be done faster?!
- Moritz Linnig
Lead acquisition at the trade fair
Lead acquisition at the trade fair is the decisive factor in ensuring that the fair pays off for the company. By offsetting the quantity and quality of the recorded leads and the budgetary expenditure for the trade fair, the success of the trade fair can ultimately be determined and qualitatively justified.
- Johannes Lorenz
Customer loyalty – make your customers return
In times of increasing digitalization and fast-paced life, many entrepreneurs are faced with the question of adequate customer loyalty measures that meet these needs and can fulfill the increased demands of modern customers. In order to retain customers in the long term and not lose them to the competition, a constant adjustment is necessary. Modern companies have to face new challenges again and again. Customer loyalty measures for companies that use a business model in which recurring revenues are generated within the framework of a license model are of particular importance.
- Carina Knorz