snapADDY Blog - Tips & Tricks for Marketing & Sales

Data quality in Customer Relationship Management (CRM) is crucial for the success of a business. To fully leverage the CRM system, it's important that sales employees recognize the importance of data quality and act accordingly. In this blog article, we'll show you how to get your sales employees to pay attention to data quality in CRM.

Trade shows are the perfect opportunity to acquire potential customers and create business relationships. But what happens to all the contacts acquired at a trade show? What's the best way to turn these contacts into valuable leads?

Trade shows are the highlight of the year for many sales and marketing teams. The trade show participation requires a lot of effort and planning and has a clear goal: cultivating existing customers and generating leads. Whereas in the past, pen and paper were used, today digital solutions for contact recording are increasingly used. Many companies are faced with an important decision: should the mobile app of the CRM system be used or should a separate lead app be introduced? We have summarized the advantages and disadvantages for you.

Many companies often find that several teams and departments have to struggle with isolated solutions. Having a specific tool for each objective and different information not only leads to inefficiencies, but also impairs external communication and, in the worst case, worsens credibility with customers. To avoid problems like these, we took up the challenge last year: We discontinued our Customer Relationship Management (CRM) and Customer Service (CS) systems and switched to the all-in-one solution HubSpot.

Regardless of the cost, a CRM system represents a decisive factor for the success of a company, being the central database. Even if the system has been fully implemented in the company's processes, it often fails due to lack of use. Therefore, we decided to get to the bottom of this problem and give you useful tips on how to increase user acceptance of the CRM system in your company.

What's behind our crocodile logo? Often, many of our customers or curious people ask us this question when they see us around with our snapADDY t-shirt. Our crocodile logo makes snapADDY stand out from other B2B IT companies with its eye-catching t-shirts and bags. Where did the idea for the eye-catching logo come from?

Digitalization and marketing automation – today, they are a must for every company. Instead of implementing them piecemeal, we should think about introducing them into comprehensive processes. For example, at trade fairs, – one of the most important marketing tools of a company – not only the image and customer relations are improved, but also the success of lead generation is measured. And how can you efficiently capture and process leads with intelligent tools to make them become customers as quickly as possible?

Digitalization is a topic that continues to be the talk of the town. The needs and advantages of digital processes are obvious: focus on process simplification, efficiency, and flexibility – to name a few. However, high investments at the beginning of digital processes are often accompanied by doubts about their usefulness. Therefore, in a sector characterized for being tangible, such as construction and machinery, it is common to ask whether switching from analog lead capture to digital is useful.

Who hasn't experienced it? Trade show forms and visit reports are filled out with pen and paper. Incorrect and incomplete forms, long processing times and delayed follow-ups are often the result.