snapADDY Blog - Tips & Tricks for Marketing & Sales

Data Cleansing: This is why it pays to clean your data regularly!

In times of Big Data, continuous maintenance and data cleansing are becoming increasingly important. Particularly B2B contact data become obsolete in shorter periods, are incomplete, incorrect or even not systematically recorded in a CRM system. The fatal outcome: If no action is taken, the challenges and problems become even worse and usually cost your company capital and resources. But it does not have to come to that!

More
cardscanner vs dynamics

Business card scanner for Microsoft Dynamics CRM (Dynamics 365)

Business cards are still a valued medium in the business world for exchanging contact information quickly and easily. In addition to the pure transfer of contact data, which can certainly also be depicted with modern media such as LinkedIn or XING, it is all about the haptic experience and the appreciation of the person at the other end. Thus, even in the year 2020, you can see the small stacks of paper in the offices of many companies, which are happy to survive any move and are finally laid to rest in the roll containers.

More

E-mail signatures, the unused gold of inventory data maintenance

We urgently need to talk about e-mail! And I don't mean the content for the new mailing of the marketing campaign, or the topics of the newsletter. Today, I'm concerned with what you actually always find under the content of an e-mail in the business context: the signature.

More

Using social media in sales correctly

Building up a network, being as close as possible to the customer and staying in touch - that's the be-all and end-all in everyday sales. So what could be better suited for this than social networks? After all, they are designed for extensive contact maintenance.  

More

Refresh of the snapADDY Grabber: Two become one!

The snapADDY Grabber is available in the new version 9.0.0. The comprehensive software update brings numerous improvements in workflow and user experience. To this end, the user interface of the intelligent desktop assistant has been fundamentally redesigned, which can most succinctly be described by the words "Two become one".

More

Get started at trade fairs with a hygiene concept

The Corona pandemic has brought the trade fair industry to a standstill. Major events were banned for several months. From September onwards, specialist congresses and trade fairs will be allowed to be held again, albeit with restrictions and subject to strict hygiene measures. "The economy needs trade fairs for a restart", demanded AUMA - the Association of the German Trade Fair Industry - already at the end of April. Dr. Jochen Köckler, CEO of Deutsche Messe AG from Hanover, is now full of confidence: "We can hold trade fairs - even in times of corona."

More

Free business card scanner: snapADDY CardScanner digitizes popular exchange objects for free

Having come into fashion in France in the 17th century, the business card has become the most popular exchange object in the business world to this day. And this is unlikely to change any time soon. The rapidly advancing digitalization seems to have no effect on the printed cardboard card. While analog processes are increasingly being replaced by innovative high-tech solutions, especially in everyday business life, the question is still asked in the traditional way at business meetings, trade fairs and conferences: "May I give you my card?

More