snapADDY Blog - Tips & Tricks for Marketing & Sales

Leaderfassung auf der Messe

Lead acquisition at the trade fair

Lead acquisition at the trade fair is the decisive factor in ensuring that the fair pays off for the company. By offsetting the quantity and quality of the recorded leads and the budgetary expenditure for the trade fair, the success of the trade fair can ultimately be determined and qualitatively justified.

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Die Außendienst App - snapADDY VisitReport

The Field Service App - snapADDY VisitReport

Working in the field service brings some pleasant things with it. It means that you travel a lot, often work directly with the customer and gain insight into many companies on site. On the other hand, there is the greater willingness to travel, which one has to bring along, and also the time-consuming follow-up of the conversations in the field service and typing in sales data in your CRM system. In short, it is mainly a frequent paper chaos and annoying task for the sales representative shortly before the end of his working day.

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Unterschriftenfeld - Zustimmung der Datenverarbeitung unterwegs

Signature field – get consent of data processing from your leads on the go

With the new signature field in snapADDY VisitReport, you can digitally process your contracts or your consent to data processing at the trade fair or in the field service via our app. The approval to receive a newsletter on the way is also a frequently used use case for the signature field.

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Latest news in snapADDY VisitReport

Revised question settings, Excel import and new question types in snapADDY VisitReport

By using our products, we want to give you more time and consequently sales success! That's why we have thought a lot about how we can further improve the usability of snapADDY VisitReport. The result is some changes that will save you time and nerves both at the fair and during the preparation and we would like to explain them to you in this blog article.

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Ihr ideales Lead-Management auf der Messe mit snapADDY VisitReport

Your ideal lead management at the fair with snapADDY VisitReport

Even in 2018, a trade fair appearance is still an important concept of a sales strategy in a company. Despite increasing digitalization - or perhaps precisely because of it - personal contact at a trade fair with the associated sales opportunities is important for many decision-makers. In Germany, for example, the turnover of trade fair organizers is also rising continuously - from 2.35 billion euros in 2005 to 3.4 billion euros in 2015. In the following sections I would therefore like to discuss the opportunities that a company has for a central problem at a trade fair: effective lead management.

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Leaderfassung auf der Messe

Customer loyalty – make your customers return

In times of increasing digitalization and fast-paced life, many entrepreneurs are faced with the question of adequate customer loyalty measures that meet these needs and can fulfill the increased demands of modern customers. In order to retain customers in the long term and not lose them to the competition, a constant adjustment is necessary. Modern companies have to face new challenges again and again. Customer loyalty measures for companies that use a business model in which recurring revenues are generated within the framework of a license model are of particular importance.

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Visitenkartenscanner SAP C4C

Business card scanner for your SAP C/4 HANA

Since October 2018 the snapADDY business card scanner supports the modern Cloud-CRM C4C from SAP as well. This includes both the snapADDY business card scanner for the everyday handling of business cards and the solution for trade fairs snapADDY VisitReport, with which all requirements for a professional contact capturing at the trade fair are implemented. In this article we are going to describe the most important facts & differences between both products and prices.

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