snapADDY Blog - Tips & Tricks for Marketing & Sales

E-mail signatures, the unused gold of inventory data maintenance

We urgently need to talk about e-mail! And I don't mean the content for the new mailing of the marketing campaign, or the topics of the newsletter. Today, I'm concerned with what you actually always find under the content of an e-mail in the business context: the signature.

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Using social media in sales correctly

Building up a network, being as close as possible to the customer and staying in touch - that's the be-all and end-all in everyday sales. So what could be better suited for this than social networks? After all, they are designed for extensive contact maintenance.  

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Refresh of the snapADDY Grabber: Two become one!

The snapADDY Grabber is available in the new version 9.0.0. The comprehensive software update brings numerous improvements in workflow and user experience. To this end, the user interface of the intelligent desktop assistant has been fundamentally redesigned, which can most succinctly be described by the words "Two become one".

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Get started at trade fairs with a hygiene concept

The Corona pandemic has brought the trade fair industry to a standstill. Major events were banned for several months. From September onwards, specialist congresses and trade fairs will be allowed to be held again, albeit with restrictions and subject to strict hygiene measures. "The economy needs trade fairs for a restart", demanded AUMA - the Association of the German Trade Fair Industry - already at the end of April. Dr. Jochen Köckler, CEO of Deutsche Messe AG from Hanover, is now full of confidence: "We can hold trade fairs - even in times of corona."

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Free business card scanner: snapADDY CardScanner digitizes popular exchange objects for free

Having come into fashion in France in the 17th century, the business card has become the most popular exchange object in the business world to this day. And this is unlikely to change any time soon. The rapidly advancing digitalization seems to have no effect on the printed cardboard card. While analog processes are increasingly being replaced by innovative high-tech solutions, especially in everyday business life, the question is still asked in the traditional way at business meetings, trade fairs and conferences: "May I give you my card?

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Scan and read out trade fair badges - What is really behind it?

Again and again we receive inquiries from our customers whether the snapADDY CardScanner and snapADDY VisitReport can also read trade fair badges. Especially at trade fairs and events in North America, the traditional exchange of business cards is sometimes omitted. Instead, the trade fair tickets - better known as badges in the trade jargon - are scanned. This would be much easier for the sales colleagues at the trade fair stand, they say. With this article we would like to give you a general overview and dispel two myths about trade fair badges.

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Changes to your snapADDY - Pipedrive connection

As of December 02nd, 2019, Pipedrive will change the login of the API we use to OAuth authentication. A login via the current authentication is thereafter no longer possible. Logging in via OAuth gives you transparency about which applications have access to data and gives you better opportunities to control the authorizations of these integrations.

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Preview: The snapADDY Dashboard - New look, proven quality

Our main goal, in addition to your well-maintained CRM system with higher data quality, is to simplify your daily work and accelerate your processes.

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Machine Learning Signatur

Machine Learning for Signature Detection

In our most recent tech-blog post on Medium, we show you how we employ machine learning in the snapADDY Assistant with the concrete example of signature detection in emails.

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Mobile Image Blur Detection with Machine Learning

snapADDY is now also on Medium! On the new snapADDY Tech Blog our development team will give you detailed technical insights into the further development and daily work at snapADDY.

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Visitenkarten direkt ins CRM System digitalisieren

Business Card Scanner Review

Choosing a business card scanner is not easy. In addition to the different functions and the different user interfaces, the recognition quality of the scanned business cards is the essential criterion for the purchase decision if you want to reduce manual typing to a minimum. Therefore, we have tested five popular business card scanners in a complex test procedure.

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New in our Dashboard: Reportings 2.0 & user groups

In the last weeks we have been working on the revision of our dashboard to allow you a more accurate evaluation of your reports and other settings. As a first step we have now introduced the first version of our Reportings 2.0 as well as user groups as an extension of our new user administration. With this blog article we would like to show you how you can use the innovations in the Dashboard for your trade fair appearance.

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Visitenkarten direkt ins CRM System digitalisieren

Digitize business cards into CRM system

I'm sure you're familiar with this situation: You meet a lot of potential customers and business partners at a meeting and exchange business cards with them. After the actual work is over, the time-consuming and annoying process of digitizing the contact data of the business cards into your crm system begins - and you've often wondered whether this can't be done faster?!

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snapADDY Nutzerverwaltung

Business Card Reader - Stationary Devices or Mobile Apps?

Business card readers are a useful invention. When a lot of business cards have accumulated again after a trade fair or a longer business visit, you used to have to do a lot of work by hand. Typing business cards costs time, nerves and blocks time for the essential things at work. In this blog article, different solutions for and types of business card readers will be presented.

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Visitenkartenscanner für Salesforce

Business card scanner for Salesforce

With snapADDY business card scanner you can easily transfer business cards to your Salesforce system with a simple photo in the app while you are on the go or in the office. Since last year, we have been supporting Salesforce, currently the leading provider of customer relationship management software. We also offer the business card scanner as part of the VisitReport trade fair solution, which not only records the contact data but also the relevant conversation data in your Salesforce as well. In this article we describe the features and setup of the business card scanner and the differences to the trade fair solution VisitReport.

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Capture leads via app with an iPad

The exhibition space at the trade fair is well attended, the discussions are promising - and yet the commitment at the trade fair does not result in a higher turnover? Companies that have recognised the importance of a trade fair appearance often forget that they also have to invest in an efficient lead registration process at the trade fair. An important step here is capturing all leads, which can now also be conveniently carried out with the iPad during a conversation. In the following blog article, we have summarized how the capture process via iPad with snapADDY works and which advantages and disadvantages arise compared to the classic paper sheet.

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snapADDY Nutzerverwaltung

The new user management in snapADDY Dashboard

The motto "New year, new me" is not only valid for some of snapADDYs' employees, but also for our user administration in snapADDY Dashboard. With this revision, we would like to simplify the administration of the booked licenses for you.

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Leaderfassung auf der Messe

Lead acquisition at the trade fair

Lead acquisition at the trade fair is the decisive factor in ensuring that the fair pays off for the company. By offsetting the quantity and quality of the recorded leads and the budgetary expenditure for the trade fair, the success of the trade fair can ultimately be determined and qualitatively justified.

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Die Außendienst App - snapADDY VisitReport

The Field Service App - snapADDY VisitReport

Working in the field service brings some pleasant things with it. It means that you travel a lot, often work directly with the customer and gain insight into many companies on site. On the other hand, there is the greater willingness to travel, which one has to bring along, and also the time-consuming follow-up of the conversations in the field service and typing in sales data in your CRM system. In short, it is mainly a frequent paper chaos and annoying task for the sales representative shortly before the end of his working day.

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Unterschriftenfeld - Zustimmung der Datenverarbeitung unterwegs

Signature field – get consent of data processing from your leads on the go

With the new signature field in snapADDY VisitReport, you can digitally process your contracts or your consent to data processing at the trade fair or in the field service via our app. The approval to receive a newsletter on the way is also a frequently used use case for the signature field.

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